According to the latest FICCI-EY report titled “Shape the Future: Indian Media and Entertainment,” digital media has surpassed television to become the largest segment in India’s media and entertainment (M&E) sector, contributing 32% of overall revenues. The Indian M&E sector reached a total value of ₹2.5 trillion (US$29.4 billion) in 2024, growing by ₹81 billion … Read more
Srishti Media has launched a comprehensive integrated campaign for Truecaller specifically targeting iPhone users across eight major Indian cities. The campaign positions Truecaller as an essential communication tool for iPhone owners, promoting its safer and smarter call management features. The multi-channel approach includes high-impact print advertisements in leading national publications alongside strategic outdoor branding at … Read more
WinZO, the social gaming platform, has launched its new IPL season campaign “Jaha Jeetega India” featuring cricket icon MS Dhoni. The multi-language campaign includes four films that showcase how WinZO creates winning moments for users across India, with the unique addition of WinZO team members appearing alongside Dhoni in one of the advertisements. Available in … Read more
The Advertising Club celebrated the 25th anniversary of the EMVIE Awards on March 28, 2025, at Mumbai’s Jio World Convention Centre. This milestone edition, presented in association with The Times of India and UltraTech Cement Limited, honored the best in media innovation and strategy. Wavemaker India claimed the top honor as “Best Media Agency of … Read more
In a record-breaking opening weekend, the 18th edition of TATA Indian Premier League (IPL) witnessed unprecedented viewership across JioHotstar and Star Sports Network. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an unparalleled cricketing experience across TV and digital platforms. On JioHotstar, digital viewership of the first … Read more
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