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Nigam Joins Atrangii, Ullu, Hari Om OTT as Revenue VP

Atrangii, Ullu, and Hari Om OTT have appointed Prashant Nigam as Vice President – Revenue. With nearly 30 years in media and entertainment, Nigam brings expertise in content syndication, acquisition, and international aggregation. He previously served as VP – International Operations & Content Syndication at Rainshine Entertainment and held key roles at Helios Media and … Read more

Leadership Shake-up at Dentsu South Asia: Wadhwa and Kotwani Elevated

dentsu has announced a major leadership transformation to drive integrated growth across South Asia, appointing Amit Wadhwa as CEO of Dentsu Creative & Media Brands and Anita Kotwani as Chief Client Officer. Reporting to Harsha Razdan and Prerna Mehrotra, Amit will lead the integration of dentsu’s Creative and Media practices, fostering collaboration across eight key … Read more

STARBUCKS AND SWIGGY CELEBRATE THE LAUNCH OF STARBUCKS 50TH STORE IN BENGALURU

Starbucks and Swiggy Food Marketplace CEOs present at the launch of Starbucks first drive-thru outlet in South-India Starbucks,a global coffeehouse recently celebrated the launch of Starbucks 50th outlet in Bengaluru. The launch event of Starbucks first drive-thru store in the city, was attended by the CEOs of Starbucks, Sushant Dash and Rohit Kapoor, CEO of … Read more

Britannia appoints Tilt Brand Solutions as Agency on Record for its Cake, Rusk, Croissant and Breads portfolio

Britannia Industries, one of India’s leading FMCG companies, has named Mumbai-based Tilt Brand Solutions as its Brand & Communication Agency on Record for the Cakes, Rusk, Bread and Croissant portfolio. Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships.  Shekhar Agarwal, General Manager – Marketing, Britannia … Read more

Publicis India’s latest campaign for HDFC Mutual Fund targets first-time investors

~ Titled ‘Hum Sab Investors Hain’, the film blends storytelling with insight while capturing the emotional journey of investing in life and money ~ Taking investor education a step further, Publicis India has conceptualised a new film for HDFC Asset Management. Titled ‘Hum Sab Investors Hain’, the film is part of HDFC Asset Management’s flagship … Read more

Dentsu South Asia Announces Strategic Leadership Appointments

Wadhwa and Kotwani Elevated to Key Leadership Roles in Transformative ‘One Dentsu’ Initiative Dentsu South Asia today announced two significant leadership appointments designed to accelerate its integrated service model. Amit Wadhwa has been appointed Chief Executive Officer of Dentsu Creative & Media Brands, South Asia, while Anita Kotwani has been elevated to Chief Client Officer … Read more

IndiGo Becomes World’s Most Valuable Airline with $23.3 Billion Valuation

IndiGo has achieved a remarkable milestone by briefly surpassing international giants Delta Air Lines and Ryanair to become the world’s highest-valued airline. The Indian carrier’s market capitalization crossed the Rs 2 lakh crore ($23.3 billion) threshold following a 13% stock rally this year—a particularly impressive feat considering the Nifty index has declined nearly 6% during … Read more

Bose Makes $20 Million Follow-On Investment in Indian Wearables Brand Noise

Global audio leader Bose Corporation has deepened its relationship with Indian smart wearables manufacturer Noise through a $20 million (approximately ₹173 crore) investment. This marks Bose’s second investment in the company, following its initial $10 million funding in December 2023 that valued Noise at $420 million. Noise Co-Founder Amit Khatri announced the development on LinkedIn … Read more

Paragon Footwear Celebrates 50 Years with Emotional Father-Daughter Story

Paragon has unveiled a touching new campaign titled “Zid, Chalte Rehne Ki” (The Stubbornness to Keep Walking) marking its 50th anniversary. Moving away from traditional product-focused advertising, the campaign celebrates the perseverance that drives everyday Indians forward against life’s challenges. Created by Turmeriq, the film uses a poignant visual narrative following a father’s unwavering dedication … Read more

ASUS and Swiggy Instamart Launch 10-Minute Tech Accessory Delivery Service

ASUS India has formed a strategic partnership with quick commerce platform Swiggy Instamart to revolutionize tech accessory shopping. This collaboration brings ASUS keyboards, mice, chargers, and other peripherals to customers with delivery times under 10 minutes across seven major Indian cities. The service is now operational in Pune, Gurgaon, Chennai, Hyderabad, Kolkata, Lucknow, and Ahmedabad, … Read more