×

Deepak Luthra Joins JioStar as Revenue Head – Branded Content (TV & JioHotstar)

Deepak Luthra has joined JioStar as Revenue Head – Branded Content for the Entertainment vertical (TV + JioHotstar). With over 18 years of experience in the media industry, he will focus on crafting impactful brand solutions, driving innovation, and building strong partnerships. Previously, he led branded content revenue at Viacom18 & JioCinema, and has also … Read more

Nidhi Kaistha Appointed Head of Lamborghini India

Automobili Lamborghini has appointed Nidhi Kaistha as Head of Lamborghini India, effective April 1, 2025. With over 25 years of experience in hospitality, aviation, and automotive sectors—including her recent stint at Porsche India—she will lead sales, marketing, and after-sales operations in one of Asia Pacific’s fastest-growing markets. Welcoming her, Francesco Scardaoni, Regional Director, said Kaistha’s … Read more

Spotify Unveils Ad Exchange and AI Ad Creation Tools for Indian Marketers

Spotify has officially rolled out its Spotify Ad Exchange (SAX) in India following successful pilots in North America. This programmatic offering enables Indian advertisers to access Spotify’s engaged, logged-in user base through real-time auctions with comprehensive addressability and measurement capabilities. The streaming giant has integrated with major ad platforms including Google DV360, The Trade Desk, … Read more

Lakmé Challenges Sunscreen Industry with Transparent SPF Testing Campaign

The brand’s #SPF50Truth100 initiative puts its Sun Expert product through verified clinical testing to prove efficacy claims Beauty and skincare brand Lakmé has launched a bold consumer education campaign aimed at exposing discrepancies in sunscreen SPF claims across the industry. The #SPF50Truth100 campaign demonstrates Lakmé’s commitment to transparency by subjecting its Sun Expert SPF 50 … Read more

Sourav Ganguly Continues Leadership Role at ICC Cricket Committee

The International Cricket Council (ICC) has reappointed former India captain Sourav Ganguly as chairperson of the men’s cricket committee, the global governing body announced Sunday. This extension continues Ganguly’s leadership role that began in 2021 when he succeeded Indian cricket legend Anil Kumble. Ganguly, 52, who captained India from 2000 to 2005, will be joined … Read more

Havas Media Kicks Off 2025 with 2.1% Organic Revenue Growth, Fueled by AI and Strategic Expansion

Havas Media, a global leader in media and communications, has reported a 2.1% organic growth in net revenue for the first quarter of 2025. This growth is part of the company’s broader strategy to strengthen its position in high-growth sectors, including digital, retail, customer experience, design, and strategic advisory. Havas has also increased investments in data, technology, … Read more

BMW Motorrad Eyes KTM Amid Financial Turmoil

BMW Motorrad is reportedly considering the acquisition of Austrian motorcycle manufacturer KTM, which is grappling with over €2 billion in debt. This development follows KTM’s insolvency filing in November 2024 due to financial strain from post-pandemic sales declines and inventory issues. The company has since entered restructuring proceedings, with creditors approving a plan that involves a 70% … Read more