Day: April 17, 2025

L&T Finance (LTF) has launched a new business loan campaign featuring Indian cricket star Jasprit Bumrah, branding the offering as “Aapke Business Ka Game Changer.” The campaign draws parallels between Bumrah’s match-winning impact in cricket and LTF’s goal to empower Indian businesses with smart, tech-enabled financial solutions. The TV commercial, set to air on leading business news channels, showcases key … Read more

Naukri.com has launched a bold new ad campaign titled ‘Love Your Career’, aimed at Gen Z professionals who are unapologetic about chasing their ambitions. Conceptualized by Lowe Lintas, the campaign features two witty short films that challenge traditional career expectations and embrace the evolving mindset of young job seekers. The first film showcases a confident woman resigning within a year, … Read more

Online train ticketing platform ConfirmTkt has launched a new ad campaign featuring Virat Kohli, alongside fellow cricketers Krunal Pandya and Rajat Patidar, to promote its innovative Travel Guarantee feature. The TV commercial, part of the #TravelKiFullGuarantee campaign, cleverly tackles the frustration of unconfirmed train tickets and offers a compelling solution—up to 3X refund on waitlisted bookings. The ad, airing across TV, OTT, and digital platforms, sees Kohli … Read more

Rural India is experiencing a digital revolution, with online media usage growing by 28% since 2022, according to the Rural Barometer Report 2025 by GroupM and Kantar. The report reveals a rapidly evolving rural consumer mindset shaped by financial caution and rising digital engagement. Despite economic pressures and inflation, rural consumers are embracing digital platforms across age groups and income levels. Seven in … Read more

Motorola has announced actress Rasha Thadani as the face of its upcoming tech portfolio, including the soon-to-launch moto book 60 laptop and moto tab 60 pro tablet. The year-long collaboration will see Rasha lead campaigns for both devices, reinforcing Motorola’s expansion into bold new product categories. With her energetic presence and strong connection to Gen Z, Rasha perfectly complements Motorola’s fresh … Read more

Entrepreneur and singer Ananya Birla has introduced LOVETC, a new premium cosmetics brand proudly made in India. The brand aims to bring high-quality, effective makeup to modern consumers, blending style with substance. To celebrate its launch, LOVETC rolled out a chic and vibrant campaign starring Bollywood actor Janhvi Kapoor as the brand ambassador. The campaign film is now … Read more

Axis Bank is encouraging customers to take a safer route with their money by promoting fixed deposits (FDs) over high-risk investment options in its latest campaign. The 83-second ad uses a relatable family dynamic to drive the message home. A father warns his family members against common mistakes, only to be ignored every time—resulting in … Read more