JioStar has unveiled MegaBlast, a powerful media solution aimed at offering brands massive reach in just 24 hours. This product targets both urban and rural audiences across India, with an estimated reach of 365 million individuals and over 4.5 billion ad views, ensuring an exposure frequency of about once every six seconds. Designed to help brands achieve quick and impactful … Read more
The Enforcement Directorate (ED) has concluded its investigation into the Mahadev Online Book (MOB) betting app, stating that there is no evidence linking EaseMyTrip to the illegal gambling syndicate. The probe, which began in late 2023, focused on uncovering money laundering activities associated with the app. The ED’s investigation revealed that MOB operated as a large-scale … Read more
By Samarjit Singh “The role of marketers is evolving—from storytellers and strategists to orchestrators of intelligent systems. And that’s exactly where AI fits in.” If you’re a brand custodian today, you’re probably feeling it: The brief has changed. It’s not just about crafting great campaigns anymore. It’s about performance. Precision. Personalization. At scale. Across channels. In real time. It’s no longer enough to have a good … Read more
Indonesian coffee chain Kopi Kenangan has officially stepped into the Indian market, stirring up competition with a bold pricing strategy. With espresso shots starting at just ₹99, the brand is targeting budget-conscious coffee lovers and taking on established giants like Starbucks and Tim Hortons. Launching its first store in Delhi, Kopi Kenangan has ambitious plans … Read more
Zepto’s rapid delivery model emerged from consumer demand, not marketing. CEO Aadit Palicha said early customer complaints about delays drove the shift. Pivoting from a failing pickup service, Zepto embraced quick commerce, matching India’s urban needs. Competing fiercely with Blinkit and Instamart, the startup eyes 2025 for mainstream impact, emphasizing operational excellence and top talent. In its early … Read more
Network18 Media & Investments Ltd. has reported a 4.3% year-on-year increase in standalone operating revenue for its news business, reaching ₹1,896 crore for the fiscal year ending March 31, 2025. The company also achieved a significant improvement in operating EBITDA, which nearly doubled to ₹33 crore, driven by effective cost management, enhanced advertising rates, and increased … Read more
Aakash Educational Services Limited (AESL), a leading test prep brand, has launched a transformative campaign aimed at reshaping how coaching is perceived in India. Created by Sideways Consulting, the new campaign emphasizes developing students into problem solvers—rather than simply exam scorers. Challenging the notion that coaching is a “necessary evil,” the campaign positions Aakash as … Read more
Brooke Bond Taj Mahal Tea, a Hindustan Unilever brand, has introduced a new musical innovation—the Chai Bansuri—a giant tea kettle installation that plays a classical raga using steam. Set along the banks of the Krishna River in Vijayawada, this experiential installation marks the brand’s latest tribute to Indian classical music, now celebrating the flute after iconic … Read more
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