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Eduardo Marques appointed as CCO of VML Brazil

Eduardo Marques has been appointed as the new CCO of VML Brazil, announcing the news via LinkedIn. Prior to this, he spent over six years at Publicis Groupe, most recently as CCO for Netherlands and Belgium. A highly awarded creative leader, Marques has crafted iconic campaigns like Moldy Whopper for Burger King and Real Life … Read more

Rahul Kanwal Appointed NDTV Editor-in-Chief & CEO

Veteran journalist Rahul Kanwal has been appointed as the Editor-in-Chief and CEO of NDTV Group, marking a significant leadership shift as the company integrates editorial and business operations. Kanwal, who resigned from the India Today Group after a distinguished 22-year tenure, is expected to assume his new role at NDTV following formalities and negotiations.​ This strategic … Read more

“Zouk Unveils ‘A Bagful of You’ Campaign with Kriti Sanon, Celebrating Modern Indian Women’s Identity”

Zouk, a proudly Indian lifestyle brand, has launched its new campaign, “A Bagful of You,” featuring Bollywood actress Kriti Sanon. This initiative celebrates the modern Indian woman by highlighting the significance of personal identity and cultural heritage through fashion.​ The campaign underscores the idea that a bag is more than just an accessory; it’s a reflection … Read more

“Pepsi Launches Global Campaign with David Beckham: ‘If You Love It, It’s Never a Waste'”

The “Thirsty For More” platform encourages individuals to pursue what they enjoy without overthinking or worrying about external expectations. The campaign highlights the significance of personal choices and everyday moments, reinforcing the message that pursuing one’s passions is never a waste.​ David Beckham, a global icon known for his dedication to football and motorbiking, embodies the … Read more

“Nina Elavia Jaipuria, Niraj Ruparel, and Others Appointed Jury Chairs for ABBY Awards 2025”

The Ad Club has announced the appointment of five distinguished industry leaders as jury chairs for the ABBY Awards 2025, powered by One Show. Scheduled to take place at Goafest 2025 in Goa, these appointments span key categories, reflecting the diverse expertise of the chairs.​ Nina Elavia Jaipuria has been appointed as the Jury Chair for the … Read more

“Britannia Gobbles’ New Ad Turns Iconic Detectives into Cake Lovers in ‘Badey Badon Ko Pighla De’ Campaign”

Britannia Gobbles has revamped its cake line with a new, softer, and tastier recipe across its classic flavors: Fruit, Chocolate, Pineapple, Orange, Milk, and Butter. The updated cakes also feature new packaging, enhancing the overall product experience. The improved texture and flavor aim to offer a more enjoyable snack option for everyday moments.​ To promote these changes, … Read more

YouTube at 20: A Digital Giant Hits 20 Billion Videos, 125 Million Subscribers, and a Bold New Chapter

YouTube is celebrating its 20th anniversary with remarkable milestones that showcase its evolution into a global digital powerhouse. As of April 2025, the platform hosts over 20 billion videos and sees 20 million new uploads daily, reflecting its vast content diversity-from music and Shorts to podcasts and creator-driven videos. In 2024, users generated 100 million … Read more