The Ad Club today announces the appointment of Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, Minakshi Achan, Head Brand & Communication at JioStar, Shashank Chaturvedi aka Bob, Director and Co-Founder of Good Morning Films, and Priya Shivakumar, Creative Head, DDB Mudra – South as jury chairs respectively for Brand Activation & Promotion, Branded Content & Entertainment, Video Craft and Still Digital … Read more
Livspace, the home interiors platform backed by IKEA, is preparing for a significant transition as it plans to shift its domicile from Singapore to India. This move is a strategic step toward its initial public offering (IPO), targeted for late 2025 or early 2026. The company has secured in-principle approval from its board for this domicile flip, … Read more
OpenAI has introduced enhanced shopping features to ChatGPT, aiming to streamline online shopping through personalized, ad-free recommendations. These updates are now available to all users—including Free, Plus, and Pro subscribers, as well as those not logged in—and are integrated into the GPT-4o model. The new features enable users to receive tailored product suggestions across various categories … Read more
Zepto has launched its SuperSaver campaign across 11 cities and 62 towns over 10 days, aiming to boost its value-focused service. Executed by Ideacafe.agency, the out-of-home (OOH) campaign strategically targeted areas near Zepto’s delivery hubs and high-density zones to reach its core audience. SuperSaver offers customers discounts across categories including daily essentials and electronics, with delivery … Read more
The Souled Store, a prominent Indian pop culture merchandise brand, has acquired Redwolf, a fellow pop culture merchandise company. This strategic acquisition aims to bolster The Souled Store’s product offerings and strengthen its position in the fandom-driven merchandise segment. Redwolf’s founders—Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra—will join The Souled Store team, bringing their expertise and creativity … Read more
Network18 has surpassed Times Internet in digital reach, according to the latest ComScore MMX Report for March 2025.The report reveals that Network18 achieved 315 million unique visitors (UVs), a 55% increase over Times Internet’s 202 million UVs. This marks a significant shift in India’s digital media landscape. News18.com led the charge with 251 million UVs, outperforming … Read more
82.5 Communications India has secured the creative mandate for Tata Consumer Products, encompassing Tata Coffee Grand Cold Coffee and Himalayan Natural Mineral Water. Following a competitive multi-agency pitch, the agency will oversee offline, digital, and social media strategies to drive long-term growth for both brands. Mayur Varma, Chief Creative Officer at 82.5 Communications India, expressed enthusiasm … Read more
Gaurav Sawant, a seasoned journalist with over 30 years of experience, has been appointed as the anchor for India First, the 8 PM prime-time show on India Today TV, starting April 28, 2025. This move marks a significant shift in the channel’s evening lineup, replacing the previous program, Newstrack. Sawant’s illustrious career includes reporting on major global events … Read more
Britannia The Laughing Cow has launched its ‘One More Please’ campaign, highlighting the brand’s enhanced creaminess and smoother texture. This initiative underscores the brand’s commitment to delivering a premium cheese experience to Indian consumers. Product Enhancements The Laughing Cow’s new range boasts a creamier taste and smoother texture, achieved through a refined recipe that combines French … Read more
Kwality Wall’s, a prominent name in India’s frozen dessert industry, has introduced a new brand—The Dairy Factory.This premium range of slow-churned ice creams is crafted to offer a rich and creamy experience, setting a new benchmark in indulgence. Product Offerings The Dairy Factory is available in four classic flavors: These flavors are offered in convenient … Read more
All Rights Reserved @2025ViralVault
