Coca-Cola India has reported a strong start to 2025, driven by a combination of large-scale religious festivities and focused market expansion. The company recorded double-digit volume growth in the country during the first quarter, with the Maha Kumbh Mela emerging as a key growth engine. In what it called a historic activation, Coca-Cola deployed hundreds of refreshment zones, 1,400 … Read more
Truecaller has launched a new feature, Scamfeed, aimed at helping users identify, report, and track scams. This user-generated content feature within the app enables individuals to share information about ongoing fraud attempts, making it easier for users to stay informed and protect themselves. Scamfeed acts as a community-driven early warning system, allowing users to report suspicious calls or … Read more
Havas Media India has been appointed as the media agency of record (AOR) for Magicbricks, India’s leading property platform. As part of the new partnership, Havas Media India will handle the end-to-end media strategy, planning, and buying across multiple channels, including Print, TV, Radio, Cinema, Digital, and BTL (Below The Line), along with Out-of-Home (OOH), Mobile, Movie Integrations, Celebrity Management, and Activations. Prasun Kumar, Chief Marketing Officer at Magicbricks, highlighted … Read more
Amul is set to achieve a Rs 80,000 crore turnover this financial year, thanks to a significant boost in its ice cream business. Managing Director Jayen Mehta revealed that the company has been experiencing month-on-month and year-on-year growth of 35–40% in the ice cream segment since February, driven by an early onset of summer and a growing consumer preference for healthier ice … Read more
PwC is kicking off a bold new chapter with its first global brand refresh in over a decade. The updated identity will roll out across advertising, sponsorships, and client experiences in the coming weeks. As part of this transformation, PwC will debut as the official consulting partner of Formula 1 during the Formula 1 Crypto.com Miami Grand Prix 2025from May 2-4. Paul … Read more
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