Online fashion retailer AJIO has unveiled a witty new digital campaign titled Movement of Offended Mothers (M.O.M.) to celebrate Mother’s Day. The campaign stars acclaimed actor Sheeba Chaddha as the head of a fictional support group for mothers of India’s most popular influencers and comedians. The short film playfully addresses the common issue of thoughtless gifting. It … Read more
Rajasthan Royals have announced Myntra as their official “Fashion Partner,” aiming to blend the excitement of cricket with the world of fashion. This collaboration will provide fans with an engaging platform to express their team spirit through stylish and sports-inspired apparel. As part of the partnership, Myntra will launch a dedicated Rajasthan Royals storefront featuring … Read more
Bharat Petroleum Corporation Ltd. (BPCL) has announced that Sanjay Khanna has taken additional charge as Chairman and Managing Director. Currently serving as Director (Refineries), Khanna brings over three decades of expertise in refinery operations and has previously led BPCL’s Kochi and Mumbai refineries. A chemical engineering graduate from NIT Tiruchirapalli and a postgraduate in Finance … Read more
Lenovo India, in partnership with Intel and creative agency Leo Burnett, has launched a unique campaign called Gamers on Duty to promote its Legion series of gaming laptops. The campaign directly addresses the gaming tactic known as “camping” in shooter games, where players hide and wait to ambush others—often due to poor device performance. Recognizing that many … Read more
Tilt Brand Solutions, an independent advertising agency in India, has voiced its dissatisfaction with the way creative pitches are often conducted. In a post on International Labour Day, the agency expressed frustration over the “callous and unfair” pitch processes. Tilt emphasized that while they understand the need for pitches and are eager to participate, they … Read more
Publicis Groupe has acquired Portland-based sports marketing agency Adopt in a move aimed at strengthening its cultural branding and media capabilities. Founded in 2021 by former Nike executives David Creech and Josh Moore, alongside Klutch Sports Group founder and sports agent Rich Paul, Adopt focuses on fusing sports, creativity, and culture to connect brands with audiences in … Read more
Cheil India has rebranded as Cheil SWA Group, marking a significant transformation aimed at aligning its diverse expertise – creative, digital, data, and retail – into a unified, integrated marketing ecosystem. This strategic shift reflects the agency’s commitment to delivering end-to-end marketing solutions for modern businesses navigating increasingly complex challenges. Founded in 2003 as Samsung’s in-house … Read more
Speaking at the inaugural World Audio Visual Entertainment Summit (WAVES 2025) in Mumbai, WPP CEO Mark Read called artificial intelligence the most transformative force in advertising to date. “This is advertising’s fifth industrial revolution,” he said, citing AI’s ability to perform tasks once reserved for humans – like writing, video creation, and content analysis. Read … Read more
At the inaugural WAVES 2025 summit in Mumbai, YouTube CEO Neal Mohan announced a major investment of ₹850 crore to support Indian creators, artists, and media companies over the next two years. This move reinforces YouTube’s commitment to nurturing India’s fast-growing digital content ecosystem. Highlighting India’s rising global influence in entertainment, Mohan called the country … Read more
Microsoft has reported robust financial results for Q1 FY25, with total revenue rising 16% year-over-year to $65.6 billion. The tech giant posted an operating income of $30.6 billion, a 14% increase, and earnings of $3.46 per share. A key highlight of the quarter was the 18% growth in search and news advertising revenue, excluding traffic acquisition … Read more
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