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Adobe Launches Initiatives to Empower Indian Creators and Educators

At the WAVES 2025 summit in Mumbai, Adobe announced a series of strategic initiatives aimed at advancing India’s creator economy, aligning with the government’s “Create in India, Create for the World” vision. Key partnerships were unveiled with WAVES Bazaar, Tata Consultancy Services Interactive (TCS), Accenture, and the Indian Institute of Creative Technology (IICT) to boost digital skills, support education, and expand access … Read more

“Costa Coffee Aims for Global Top-Five, Focuses on India’s Premium Market”

British coffee chain Costa Coffee is accelerating its expansion in India, with ambitions to make the country one of its top-five global markets within five years, according to Global CEO Philippe Schaillee. Owned by Coca-Cola, Costa Coffee currently counts India among its top 20 markets and operates over 200 outlets through franchise partner Devyani International Ltd (DIL). The brand is adding 40–50 new … Read more

“‘Next Unicorns Will Be Creators, Not Apps’: Adobe CEO at WAVES 2025”

At the inaugural World Audio Visual Entertainment Summit (WAVES) in Mumbai, Adobe CEO Shantanu Narayen emphasized the rising power of India’s creator economy, stating that the next unicorns will be creators and artists, not just apps. Narayen highlighted that over 100 million Indian content creators are shaping the country’s digital landscape, with freelance creator growth rising 10% annually over the last decade. He … Read more