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PharmEasy Returns to TV with Timely Diagnostics Campaign

PharmEasy, the digital healthcare platform, has made a comeback to television after a three-year break with a fresh diagnostics campaign centered around its bold promise: ‘On-Time or FREE’. Created by independent agency BusyPeople, led by Garima Khandelwal, the campaign humorously addresses the stress of delayed lab test sample collections. Bringing back its iconic jingle—“PharmEasy, PharmEasy…Take It … Read more

Airtel and Tata Group End DTH Merger Talks

Bharti Airtel and the Tata Group have officially ended negotiations to merge their direct-to-home (DTH) television businesses after failing to reach common ground. In a regulatory filing on May 4, 2025, Airtel announced that both parties had mutually agreed to discontinue discussions. The proposed deal aimed to combine Tata Play, Tata Group’s DTH platform, with … Read more

Taboola Expands Partnership with Samsung to Power News on Mobile Devices

Taboola (Nasdaq: TBLA) has announced a new multi-year agreement with Samsung to provide personalized news recommendations across Samsung’s mobile devices and news platforms. As part of this expanded partnership, Taboola will now deliver content suggestions through Samsung News – a widely used news app available on millions of Samsung smartphones across Europe and India. The … Read more

AI Chatbots Are Designed to Maximise Engagement, Says Instagram Co-Founder

Instagram co-founder Kevin Systrom has criticised artificial intelligence companies for designing chatbots that focus more on increasing user interaction than delivering meaningful answers. Speaking at the Startup Grind conference, Systrom drew parallels between current chatbot behaviour and the aggressive growth strategies often used by consumer tech firms. He pointed out that many AI assistants are … Read more

Shein Partners with Reliance Retail to Tap into India’s ₹80,000 Crore Fast Fashion Market

Shein, the Chinese fast fashion giant, has re-entered the Indian market through a strategic partnership with Reliance Retail, aiming to capitalize on India’s rapidly growing fashion sector. This collaboration seeks to redefine speed, affordability, and accessibility in the Indian fashion landscape. Market Dynamics and Growth Potential India’s fast fashion industry is experiencing unprecedented growth, with projections … Read more

Preggy: A Delightful Solution to Pregnancy Cravings

Pregnancy cravings are a well-known phenomenon, with over 75% of expecting mothers experiencing unique and urgent food desires. These cravings often range from sweet-and-sour chaats to pickle-topped desserts, reflecting hormonal changes and nutritional needs during pregnancy. This Mother’s Day, Prega News, in collaboration with FCB Kinnect and Swiggy, launched “Preggy,” a curated cravings menu designed specifically … Read more