Preeti Nadgar has been appointed as Chief Strategy Officer for the U.S. at Starcom. Announcing the move on LinkedIn, she shared, “Reaching for the stars, again,” marking her return to the agency where her journey began. Nadgar moves on from EssenceMediacom, where she served as CSO for nearly four years. A seasoned media professional with … Read more
SoCheers has elevated Rajni Daswani to Chief Growth Officer – People & Business, recognizing her 11-year journey of impactful contributions since 2014. Having risen through the ranks from the Brand Experience team to Director – Digital Marketing, she has played a key role across strategy, new business, and HR. In her new role, she will … Read more
Aoneha Tagore, Head of Editorial at Spotify India, has announced her departure after a two-and-a-half-year stint. In her role, she led the platform’s editorial music strategy, blending cultural insights, data, and creativity. Before Spotify, she held leadership roles at Viacom18 (MTV, MTV Beats, VH1), 9XM, and several radio networks.
Stayfree has launched a new ad campaign to address common misconceptions about tampons and encourage Indian women to embrace this alternative menstrual product. The campaign, conceptualized by DDB Mudra Group, features a digital film that tackles frequently asked questions such as “Does a tampon hurt?” and “Will a tampon get lost?” Stayfree Tampons by o.b. combine … Read more
Sunfeast Dark Fantasy, the indulgent biscuit brand from ITC, has launched its latest campaign, “Fantasy Zaroori Hai,” featuring Bollywood superstar Shah Rukh Khan. The campaign aims to highlight the importance of imagination in daily life through a poignant Hindi poem penned by National Award-winning lyricist Swanand Kirkire and narrated by Khan himself. The film, conceptualized by … Read more
Tata Consumer Products is set to launch a new sports drink under its NourishCo segment within the next two weeks. This move aligns with the company’s strategy to focus on functional beverages that promote health and wellness, steering clear of the competitive carbonated drink market. Managing Director and CEO Sunil D’Souza emphasized that Tata Consumer will … Read more
WPP is reportedly planning to rebrand its media investment arm, GroupM, to “WPP Media,” signaling a significant shift after two decades of the unit’s inception. This move aims to streamline the company’s offerings and align more closely with rivals such as Publicis Media and Omnicom Media Group. GroupM, which oversees media planning, buying, and analytics for … Read more
Unilever has announced it will discontinue its clean beauty brand REN Skincare, ending its 25-year journey in the skincare market. The move comes as part of Unilever’s broader strategy to streamline its beauty and personal care portfolio, focusing on high-growth and scalable brands in an increasingly competitive and cost-conscious market. The company confirmed it has … Read more
Edelman has announced significant leadership changes across its India operations, reinforcing its commitment to growth and integration. These promotions mark a strategic shift in how the global communications firm is positioning itself for its next phase of expansion in the region. Ashutosh Munshi, a 22-year Edelman veteran, has been appointed Lead Advisor, Integrated Communications. Formerly … Read more
Sustainable travel gear brand Uppercase has launched its latest digital campaign, Batana Bhool Gaya, featuring cricketer Jasprit Bumrah and his wife, TV presenter Sanjana Ganesan. The five-part video series blends humour, sustainability, and storytelling to mark Bumrah’s transition from brand ambassador to investor in the company. The campaign follows a fun narrative where Bumrah forgets to … Read more
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