Lowe Lintas has been appointed as the brand and communications partner for Cofsils, part of the Cipla Health portfolio, following a competitive multi-agency pitch. The win grants the agency an integrated mandate across the full Cofsils product range, which includes throat lozenges, cough drops, and cough syrup. The scope of Lowe Lintas’ role spans comprehensive … Read more
Emami has launched an innovative digital campaign for its popular prickly heat powder brand, Dermicool, using AI-generated visuals to create a futuristic narrative. Titled DermiCool Warriors, the campaign reimagines the iconic jingle “Aaya Mausam Thande Thande Dermicool Ka” in a modern, fantasy-inspired setting, blending nostalgia with next-gen technology. Executed by Wondrlab with AI support from TopScout. … Read more
Dabur, one of India’s leading FMCG companies, reported a dip in advertising spend for the fourth quarter of FY2024-25, while still recording a slight increase in overall annual ad investments. For the January–March 2025 quarter, Dabur spent ₹176.4 crore on advertising, down 3.9% year-on-year from ₹183.65 crore in the same period last year. The Q4 … Read more
Vega has unveiled a new campaign for its latest product, the Vega LitStyle Hair Dryer Brush, featuring brand ambassador Ananya Panday. The innovative styling tool combines the functions of a hair dryer and brush, designed to deliver smooth, voluminous hair in a single step – ideal for quick styling at home or on the move. The ad … Read more
Indian cricket captain Rohit Sharma announced his retirement from Test cricket at the age of 38, effective immediately.This decision comes after a series of underwhelming performances in recent Test matches, including a notable absence from the final Border-Gavaskar Trophy match against Australia due to poor form. Despite stepping down from the red-ball format, Sharma remains a pivotal figure … Read more
All Rights Reserved @2025ViralVault
