Day: May 24, 2025

Oakley has officially announced Indian cricketer Shubman Gill as its new brand ambassador and the face of its “Artifacts from the Future” campaign in India. Known for his consistency, elegant stroke play, and composure under pressure, Gill has quickly become one of the most exciting young talents in global cricket. His journey has inspired millions of young Indians, embodying … Read more

redBus, India’s leading online bus ticketing platform, has launched its latest ad campaign titled “Bass! – Bus Karo, redBus Karo.” Designed to reinforce the brand’s association with bus travel, the campaign plays on the everyday Hindi word “Bas” (meaning “enough” or “stop”)-commonly used in Hindi-speaking and surrounding regions. The initiative aligns with redBus’ long-term brand proposition, “Bus Yaani redBus,” aiming to … Read more

Britannia has signed World Chess Champion Gukesh Dommaraju as the new face of Milk Bikis, launching an innovative campaign titled ‘Milk Bikis Smart Moves’. At just 17, Gukesh became the youngest FIDE Candidates winner and is now inspiring young minds across India through this engaging initiative. The campaign introduces a virtual chess game, accessible via a QR code on Milk Bikis Base … Read more