Facebook Instagram Linkedin
×

Day: May 29, 2025

Fastrack’s ‘Groove’ Campaign Puts India’s New-Age Music Scene in the Spotlight

by

Fastrack, the youth-focused fashion brand, has unveiled its latest collection, ‘Groove’, inspired by the rhythm, creativity, and rebellious spirit of contemporary music culture in India. The Groove Collection channels the visual energy of music-drawing from the pulse of beats, disco aesthetics, and vibrant lights-translating them into bold, trend-forward timepieces. But it’s not just about style. The campaign is … Read more

Channel Factory Launches AI Tools to Enhance Ad ROI and Campaign Precision

by

Channel Factory has introduced Channel Factory Intelligence, a fully integrated AI suite designed to improve advertising performance, brand suitability, and contextual precision across digital video platforms. The launch includes two flagship tools: the Media Intelligence Hub and the Chatbot Assistant-both aimed at maximising return on ad spend and improving campaign visibility. The AI suite is powered by proprietary machine learning … Read more

Tata Trusts Redefines Periods as a Sign of Health with ‘Maheena Aa Gaya’

by

Tata Trusts has launched a powerful new campaign titled “Maheena Aa Gaya”, aiming to challenge long-held stigmas around menstruation and reframe it as a natural indicator of good health rather than a source of shame or impurity. The campaign comes at a time when over 355 million people in India menstruate, yet silence and misinformation still … Read more

ColorBar Rebrands with #RevealYourMagic Campaign, Eyes Global Expansion

by

ColorBar Cosmetics has unveiled a refreshed brand identity with the launch of its latest campaign, #RevealYourMagic, signalling a bold step toward global expansion. The campaign centers around themes of personal expression, inclusivity, and redefining beauty standards. As part of its rebrand, ColorBar has introduced a new visual language, featuring rust orange and gold hues-colors chosen to represent … Read more

CNBC-TV18 Prime Debuts with Global Business News for Indians

by

CNBC-TV18 has launched CNBC-TV18 Prime, a premium business news channel tailored for the global Indian audience. Targeting CXOs, decision-makers, and business leaders, the channel offers global news and analysis with a sharp India-first perspective. Built for professionals who navigate international markets, CNBC-TV18 Prime connects global developments to the Indian economy, providing data-driven insights and actionable intelligence. The … Read more

Pets Take the Mic in General Insurance Council’s New Awareness Campaign

by

The General Insurance Council (GIC) of India has launched a new campaign titled ‘Achha Kiya Insurance Liya’ to raise awareness about the importance of general insurance-covering health, vehicles, property, and livelihoods. Conceptualized by Lowe Lintas, the campaign stands out for its creative use of animated pet narrators-including dogs, cats, buffaloes, and fish-voiced by beloved Indian actors such as Ila Arun, Archana Puran Singh, Raghubir … Read more

IHFF Partners with Myprotein for Hydration Support

by

Myprotein, a leading global sports nutrition brand, has been announced as the exclusive hydration partner for the upcoming International Health, Sports & Fitness Festival (IHFF). The three-day event will take place from May 30 to June 1, 2025, at Pragati Maidan, New Delhi. A Strategic Partnership at One of the World’s Largest Fitness Expos Recognized as one of the largest … Read more

Google Deepens India Play with First-Ever D2C Pixel Store Outside the U.S.

by

Google has officially launched its first direct-to-consumer (D2C) online Pixel Store outside the United States, marking a bold shift in strategy for the tech giant in one of the world’s fastest-growing smartphone markets. This move represents a major step forward in Google’s India operations, as it transitions from selling through third-party platforms like Flipkart and Croma to managing … Read more

Dial 1066, Save a Life: Apollo Hospitals Launches Emergency Awareness Film

by

In recognition of World Emergency Medicine Day, Apollo Hospitals has launched a compelling new awareness film aimed at educating the public on the critical importance of using its emergency helpline number, 1066, during medical crises. The campaign urges people to call for an ambulance instead of self-transporting patients, particularly in life-threatening situations such as heart attacks, strokes, or severe injuries. The … Read more

White Rivers Media Wins Digital Creative Mandate for TOI Metro Editions

by

White Rivers Media has been appointed to lead the digital creative strategy for The Times of India’s Metro Supplements, including flagship titles Bombay Times, Delhi Times, and 41 other regional lifestyle editions. The scope of the mandate includes strategic planning, content orchestration, and platform management across all major digital and social media channels. Driving Cultural Relevance Through Digital Storytelling Aabha Sachdev, Brand Head – The … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault