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SW Network Retains Creative and Digital Mandate for Nexus Select Citywalk, Delhi

SW Network, an independent integrated advertising agency, hasrenewed its mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shoppingdestination. This marks the fifth consecutive year of collaboration between the two organisations.As part of the extended partnership, SW Network will continue to lead creative strategy, digitalcommunication, community building, and offline collateral design for the mall. The … Read more

Virat Kohli, Usain Bolt, PV Sindhu & More Join PUMA India’s ‘RCB Shotline’ Campaign

PUMA India has rolled out a lively new Instagram campaign titled ‘RCB Shotline’, featuring a star-studded lineup of global and Indian athletes. The campaign includes Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish, Rajat Patidar, Gurpreet Singh Sandhu, and Krunal Pandya, bringing together icons from cricket, football, athletics, and badminton in a playful, engaging digital format. A Cross-Sport Crossover on Instagram Set in a … Read more

Coca-Cola’s Limca Hits ₹2,800 Cr in Non-Cola Push

Coca-Cola India’s iconic lemon-lime beverage, Limca, has reached a significant commercial milestone, crossing the ₹2,800 crore revenue mark in 2024, according to a report by PTI. A staple in India’s soft drink landscape for over five decades, Limca is now among the fastest-growing brands in Coca-Cola’s portfolio, signaling a strong resurgence driven by rural expansion, modern … Read more

Godrej Ninja Launches with Focus on Pet Gut Health in New Campaign

Godrej Pet Care, a division of Godrej Consumer Products, has introduced Godrej Ninja, a new dry dog food brand designed to improve gut health and immunity in pets. The launch comes at a time when the Indian pet care market is estimated at ₹6,000 crore, with pet food alone accounting for approximately ₹5,000 crore. Gastrointestinal issues, often caused by poor nutrition, … Read more