PUMA India has rolled out a lively new Instagram campaign titled ‘RCB Shotline’, featuring a star-studded lineup of global and Indian athletes. The campaign includes Virat Kohli, Usain Bolt, PV Sindhu, Jack Grealish, Rajat Patidar, Gurpreet Singh Sandhu, and Krunal Pandya, bringing together icons from cricket, football, athletics, and badminton in a playful, engaging digital format.
A Cross-Sport Crossover on Instagram
Set in a fictional call center-style setup, the RCB Shotline features Virat Kohli, Rajat Patidar, and Krunal Pandya as they take calls from enthusiastic fans-and a few legendary sports personalities. The campaign kicks off with Virat answering a call from none other than Usain Bolt.
“How can I help the fastest man in the world?” Kohli asks, only for Bolt to hang up almost instantly.
“Typical! I guess he does everything in record time,” Virat laughs.
Banter Across Borders and Sports
The campaign continues with cheeky exchanges:
- Jack Grealish calls in and hilariously confuses Virat Kohli with Ben Stokes.
- PV Sindhu playfully asks if her badminton smash is tougher than a fast bowler’s delivery.“Definitely your smash,” Virat replies. “After all, we wear helmets in cricket.”
Meanwhile, Rajat Patidar and Krunal Pandya are seen handling calls about VIP match passes, quirky fan questions, and everything in between.
A Playful Narrative with a Purpose
Set in a fictional universe, the ‘RCB Shotline’ campaign showcases PUMA’s multi-sport presence while highlighting its unique blend of performance, personality, and lifestyle. Through these short-form, humorous videos, the campaign brings together team dynamics, athletic spirit, and fan interaction, positioning PUMA as a brand that thrives at the intersection of sport and everyday style.
Strategic Brand Positioning
With its core message rooted in performance and community engagement, the campaign reinforces PUMA’s role as a connector of athletes and fans. By uniting stars from different sporting disciplines, it emphasizes the brand’s versatility and bold, youthful energy.
