Part of Musk’s broader vision to make X the Western equivalent of WeChat. Elon Musk has unveiled XChat, a new private messaging feature on X (formerly Twitter), as part of his ambitious plan to transform the platform into a full-fledged “everything app.” The launch moves X closer to becoming the Western counterpart to China’s WeChat, integrating messaging, media, payments, and even dating. … Read more
Enamor, one of India’s leading women’s innerwear brands, is gearing up for a major brand overhaul aimed at connecting with Gen Z consumers. Set to launch in October 2025, the rebrand will move away from its decade-old ‘Fabulous As I Am’ positioning to reflect evolving ideas of femininity and comfort. The refresh stems from internal … Read more
Air India is undergoing a major transformation in its workforce, significantly lowering the average age of its cabin crew from the late 40s to 29. This shift is part of a broader strategy under the Tata Group’s ownership to modernise the airline and enhance operational efficiency. In a recent interview with CNBC-TV18, CEO Campbell Wilson … Read more
One8 Commune, the upscale restaurant and pub chain co-owned by cricket star Virat Kohli, is facing legal trouble in Bengaluru. The Cubbon Park Police have filed a suo motu FIR against the establishment for violating the Cigarettes and Other Tobacco Products Act (COTPA), 2003, by failing to provide a designated smoking area on the premises. The FIR, registered under Sections 4 and 21 … Read more
EaseMyTrip.com has officially launched EaseMyTrip 2.0, marking a strategic shift aimed at partnering with high-potential businesses in the travel and leisure ecosystem. Under the new initiative, the company will invest in up to 49% equity of selected ventures, focusing on working capital support while allowing founders to retain full operational control. Speaking on the initiative, Nishant Pitti, Chairman and Founder … Read more
Samsung is reportedly in advanced discussions to integrate Perplexity AI into its upcoming Galaxy S26 series, potentially making the AI search assistant the default smart assistant on its flagship smartphones, expected to launch in early 2026. The move, first reported by Bloomberg, signals a strategic shift by Samsung towards a more diversified AI ecosystem, reducing its dependency on Google’s services. The collaboration … Read more
Meta, the parent company of Facebook, Instagram, and WhatsApp, is gearing up to revolutionize digital advertising by launching a fully AI-driven ad creation platform by the end of 2026. According to The Wall Street Journal, this move will allow brands to generate entire ad campaigns using only a product image and a specified marketing budget-completely automating … Read more
The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, maintaining its dominance across television networks. According to TAM Sports’ latest advertising report for the first 70 matches (March 22 – May 27, 2025), TV ad volumes witnessed a marginal rise of 0.45% compared to IPL 2024. The volume index stood at 100.45, marginally higher … Read more
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