Spotify has launched a new ad campaign designed to highlight the role of music in enhancing daily commutes. Titled “Toh aaj raaste mein kya suna?”, the campaign captures how everyday sounds-like traffic honks, ringtones, and snippets of conversation-can prompt people to turn to music during their travel time. The campaign is tailored to regional audiences and … Read more
MyMuse, India’s leading sexual wellness brand, has unveiled Dive+, the nation’s first app-controlled intimate massager, powered by the MyMuse Sync App. This innovative product allows users to control the device remotely, enabling long-distance interactions and personalized experiences. The Dive+ is designed to offer seamless connectivity, custom pattern creation, and intuitive control, enhancing intimacy for couples separated by … Read more
After nearly a decade of silence, Vijay Mallya, the former Kingfisher Airlines chairman, broke his silence in a four-hour podcast with entrepreneur Raj Shamani. During the conversation, Mallya expressed regret over the airline’s collapse, apologized to its employees, and criticized India’s business environment, calling the much-touted ‘ease of doing business’ a myth. He also questioned the fairness … Read more
Quick commerce platform Instamart has announced a strategic partnership with Bharat Organics, a farmer-led cooperative brand under the National Cooperative Organic Limited (NCOL), to make certified organic food products more accessible and affordable across Indian cities. The initiative includes the launch of 21 organic staples on Instamart-ranging from pulses and cereals to spices, oils, and teas. Products … Read more
Max Level, a marketing and PR agency built by gamers, has secured the public relations mandate for Riot Games in India and South Asia. Riot Games, the global developer and publisher known for iconic titles such as League of Legends, VALORANT, Teamfight Tactics, and others, selected Max Level following a competitive multi-agency pitch process. As part of the … Read more
On the occasion of World Oceans Day, Ocean with David Attenborough, a landmark feature-length documentary, will premiere on June 8 at 7 PM on National Geographic. The film will also be available for streaming on Hotstar. This marks the first-ever collaboration between legendary broadcaster Sir David Attenborough and National Geographic. The documentary presents a compelling look … Read more
India’s largest online grocer, BigBasket, has made a bold and dramatic shift by abandoning its traditional e-commerce model in favor of ultra-fast deliveries. Starting next month, BigBasket will no longer offer planned deliveries or time slots; instead, all orders will be delivered within 10 to 30 minutes. This pivot was inevitable. BigBasket’s revenue growth has … Read more
TVS Motor has announced the appointment of Sudarshan Venu as its next Chairman and Managing Director, effective August 25, 2025, following unanimous Board approval. Current Chairman Sir Ralf Speth will step down after the AGM on August 22 and will take on the role of Chief Mentor for three years starting August 23. Chairman Emeritus … Read more
Bisleri has appointed Shwetank Rewatkar as Assistant General Manager – Media and Partnerships for India and the UAE. He previously served as Head of Media and Partnerships (Sports & Entertainment) for the same regions. Rewatkar announced the news on LinkedIn. With over a decade of marketing experience, he holds a PGDM in Marketing and a … Read more
FiatPe has appointed Atish Bhatia as its new Chief Marketing Officer. He joins from Saregama India, where he led sponsorship initiatives, and announced his new role on LinkedIn. With over a decade of experience across companies like Condé Nast India, Pocket Aces, Times Internet, and Hindustan Times, Bhatia brings deep expertise in marketing and account … Read more
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