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Lisa Haydon Fronts Nykaa Luxe’s Global Beauty Campaign

The campaign celebrates modern luxury and features over 150 international beauty brands. Nykaa Luxe has unveiled its latest campaign with model and actor Lisa Haydon as the face of the initiative. The campaign spotlights a curated selection of global beauty brands available through Nykaa Luxe, both online and in-store. The film, directed by Shivin and … Read more

Milkbasket Champions Silent Delivery in New Ad Campaign“

Door Bell Ki Chow Chow, No More Now” highlights the peace of interruption-free mornings. Milkbasket, the early-morning grocery delivery service, has launched its latest brand campaign titled “Door Bell Ki Chow Chow, No More Now.” The campaign draws attention to the daily disruptions caused by doorbells, knocks, and OTP calls-especially during personal moments like sleeping, meditating, working, … Read more

PRCAI Appoints Kunal Kishore as President; Announces New Leadership Team for 2025–2027

The Public Relations Consultants Association of India (PRCAI) has announced its new Managing Committee (MANCOM) and five National Chairs as part of the Executive Committee (EXCOM) for the 2025–2027 term. Kunal Kishore, Group CEO and co-founder of Value 360 Communications, has been elected President of PRCAI. He succeeds Atul Sharma, CEO of Ruder Finn India, … Read more

EaseMyTrip Co-founder Prashant Pitti Joins Guttify as Strategic Advisor

The gut health brand recently closed an extended seed round, pushing total funding past $1 million. Guttify, a diagnosis-led gut health brand incubated by LifeChart, has announced the appointment of Prashant Pitti, co-founder of EaseMyTrip, as a strategic advisor. Pitti has also made an investment in the company, though the financial terms remain undisclosed. Sharing … Read more

VIRGIO & Anjali Anand unveil fashion line for curvy women

The collection delivers trend-forward styles in sizes above XL, catering to a long-overlooked segment. VIRGIO has introduced Beyond The Curve, an exclusive fashion line for curvy women, developed in collaboration with actor Anjali Anand. Focused on sizes above XL, the line addresses a gap in the market where style and size rarely meet. “Beyond The Curve was … Read more

Netflix & Ekta Kapoor’s Balaji Telefilms Announce Multi-Project Creative Partnership

The collaboration spans across Balaji Motion Pictures and Balaji Telefilms Digital. Netflix has entered into a long-term creative partnership with Ekta Kapoor’s Balaji Telefilms to co-create multiple projects across formats and genres. The collaboration will span scripted content developed under the banners of Balaji Motion Pictures and Balaji Telefilms Digital. Ekta Kapoor, a veteran content … Read more