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Day: June 11, 2025

AbhiBus Partners with Tamil Nadu Premier League 2025 as Official Bus Booking Partner

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Branding, digital integration, and fan-centric activations to enhance the cricketing journey AbhiBus, the bus booking platform under ixigo, has been announced as the official bus booking partner for the upcoming Tamil Nadu Premier League (TNPL) 2025 season. As part of the collaboration, AbhiBus will feature prominent branding across stadiums, deep integration on TNPL’s digital platforms, and a series of fan-focused initiatives designed to elevate … Read more

MediBuddy Launches #JustDadThings Campaign to Highlight Fathers’ Health

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AI-crafted miniature world brings focus to overlooked sacrifices and encourages preventive care MediBuddy, India’s leading digital healthcare platform, has rolled out its latest campaign, #JustDadThings, ahead of Father’s Day, turning attention to the often-overlooked sacrifices of fathers-particularly when it comes to their health. Set in a visually compelling miniature world, the campaign uses AI-assisted visual design to illustrate the everyday … Read more

Rapport and OnePlus India Launch Full-Train Wrap Activation on Bengaluru Metro

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Green Line turns into a moving showcase for the OnePlus 13s, blending innovation with high-impact transit media Rapport Chrome, the outdoor advertising division of IPG Mediabrands, has partnered with OnePlus India for a striking out-of-home activation to promote the newly launched OnePlus 13s. The campaign features a first-of-its-kind full-train wrap on Bengaluru Metro’s Green Line, leveraging one of the city’s busiest transit … Read more

Schneider Electric Highlights Smart Homes Through Kids’ Eyes

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“Bring Home the Smart” aims to redefine modern living with simplicity, intelligence, and emotional depth Schneider Electric, a global leader in energy management and automation, has launched its latest integrated marketing campaign titled “Bring Home the Smart,” aimed at deepening engagement with homeowners while positioning itself at the forefront of India’s smart home revolution. Featuring children as … Read more

Value 360 Communications Partners with Vivek Anchalia to Launch AI Creative Studio

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The venture aims to redefine content production by merging AI with brand storytelling expertise Value 360 Communications, a leading integrated communications and brand-building firm, has announced its entry into the AI-powered content creation space through a strategic partnership with filmmaker and AI innovator Vivek Anchalia. The initiative comes as Value 360 prepares to file its Draft Red … Read more

EV vs Traditional Scooter: Anil and Ranbir Kapoor Face Off in VIDA VX2 Campaign

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Conceptualised and executed by Creativeland Asia, the campaign blends nostalgia with innovation VIDA, Powered by Hero, has unveiled a new campaign ahead of the highly anticipated launch of its electric scooter, the VIDA VX2. The campaign playfully explores a generational divide-pitting the traditional petrol-powered scooter against the modern electric alternative. Featuring Bollywood icons Anil Kapoor and Ranbir Kapoor, the … Read more

Asian Paints Unveils ‘Royale Glitz – Tribute to Odisha’ Special Edition Pack

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Celebrating Odisha’s rich cultural heritage through design-led innovation Asian Paints has introduced a special edition of its Royale Glitz luxury emulsion range, titled ‘Tribute to Odisha’. This limited-edition pack pays homage to Odisha’s rich cultural legacy, featuring intricate design motifs inspired by the Ghumura dance, ancient temple architecture, and the Olive Ridley turtles-symbolising the state’s deep-rooted artistic and ecological identity. This initiative … Read more

Prega News Celebrates the ‘Invisible Journey’ of Expectant Fathers in New Father’s Day Campaign

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The emotional campaign features comedian Aashish Solanki exploring the unspoken side of fatherhood during pregnancy Prega News, the leading pregnancy detection brand from Mankind Pharma, has launched a heartwarming Father’s Day campaign that shines a light on an often-unseen part of the pregnancy journey-the role of expectant fathers. Titled “The Invisible Journey,” the campaign celebrates the emotional and … Read more

IPL 2025 Sees 10.5% Surge in TV Ads, Food & Beverage Leads: TAM Sports

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Ad index climbs to 100.5 across 28 channels as brand participation and advertiser count see significant growth TV advertising during IPL 2025 saw a 10.5% increase in ad volume compared to IPL 2024 (IPL 17), according to data released by TAM Sports. The average ad volume per channel per match grew modestly by 0.5%, with the tournament broadcast across 28 channels, … Read more

Atlys Celebrates Punctual Indian Fathers in New Father’s Day Campaign

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Campaign aligns dad’s timekeeping habits with Atlys’ approach to visa processing Visa processing platform Atlys has unveiled a new Father’s Day campaign that draws a clever comparison between the meticulous nature of Indian dads and the brand’s commitment to precision and reliability. Entirely conceptualised and scripted in-house, the campaign film highlights Atlys’ creative capabilities while reinforcing its … Read more

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