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Day: June 16, 2025

Central Park Appoints iCubesWire as Digital Transformation Partner

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The mandate includes social media management, online reputation, digital listening, and more. After a multi-agency pitch, real estate developer Central Park has selected digital marketing agency iCubesWire as its Digital Transformation Partner. The partnership entrusts iCubesWire with a comprehensive range of digital responsibilities, including social media management, online reputation, digital listening, search, web experience, creative … Read more

Anytime Fitness Launches ‘Breathe, Bend & Balance’ Campaign Ahead of International Yoga Day

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Ahead of International Yoga Day (June 21), Anytime Fitness has kicked off a nationwide campaign titled “Breathe, Bend & Balance”, designed to inspire Indians to embrace yoga for physical, mental, and emotional well-being. The week-long campaign will run from June 15 to June 21, featuring interactive challenges, brand collaborations, and expert-led video content. Campaign Structure As part of the rollout, three … Read more

Del Monte Launches ‘The Better Can’ Campaign, Spotlighting Premium Can Packaging

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Global food and beverage brand Del Monte has launched its latest India-focused campaign titled ‘The Better Can’, aimed at redefining juice consumption with an emphasis on its iconic can packaging. The campaign promotes the brand’s premium, hygienic, and travel-friendly format as a smart and stylish alternative to traditional juice packs. Campaign Concept Created by Enormous Brands, the campaign film uses sharp humor, … Read more

Times Black ICICI Bank Credit Card Unveils New Ad Film to Highlight Premium Proposition

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The Times Black ICICI Bank Credit Card has launched a new brand film that brings to life the card’s origin, vision, and unique value in the premium financial space. Introduced at a grand launch event at the Gateway of India in December, the card is tailored for affluent and aspirational consumers seeking sophistication in both banking and lifestyle. About the Film Crafted … Read more

Teacher’s Whisky Unveils Refreshed Brand Identity, Blending Heritage with Modernity

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Teacher’s Whisky, a revered name in Scotch whisky, has revealed a bold new brand identity, ushering in a new era while honoring its storied legacy of over 195 years. The redesign features a modern aesthetic with carefully retained traditional cues that pay homage to its rich Scottish heritage. Key Updates in the New Identity This evolution is … Read more

Tata Starbucks Refutes Rumours of Appointing Dolly Chaiwala as Brand Ambassador

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In response to growing social media speculation, Tata Starbucks has issued an official clarification stating that it has not appointed any brand ambassadors in India, directly addressing rumours linking the brand to Dolly Chaiwala, a street tea vendor who has recently gained viral fame. The Clarification In a LinkedIn statement, Tata Starbucks stated: “We have noted recent social media … Read more

Canara HSBC Life Insurance Signs Jasprit Bumrah & Sanjana Ganesan as Brand Ambassadors

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Canara HSBC Life Insurance has announced the onboarding of two prominent public figures—cricketer Jasprit Bumrah and sports presenter Sanjana Ganesan-as the brand’s new official ambassadors. This partnership marks a strategic move to strengthen the brand’s connection with modern Indian audiences across life stages. A Campaign Anchored in Promises The new brand campaign series, built around the brand’s philosophy “Promises Ka … Read more

India at Cannes Lions 2025: 64 Shortlists and Rising Global Impact

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India continues to make waves at the Cannes Lions International Festival of Creativity 2025, which runs from June 16 to June 20 in Cannes, France. With 64 shortlisted entries from over 982 submissions, Indian agencies are showing both scale and creativity across categories like Entertainment, PR, Media, Craft, and Gaming. Key Highlights Leading Indian Agencies – Shortlists by Agency Agency Shortlists Notable … Read more

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