Day: June 17, 2025

Media Compass 2025 reveals sharp shifts in content consumption habits across India Kantar’s newly released Media Compass 2025 report reveals a dramatic transformation in India’s media landscape, with Connected TV (CTV) viewership on the rise and 23% of Indians now identifying as digital-only consumers-individuals who access content online but not via traditional TV. The report, based on a rolling annual … Read more

To Represent India and South Asia in Global Talent Development Mission Shubhranshu Singh, Global Chief Marketing Officer at Tata Motors Commercial Vehicles, has been appointed to the inaugural board of directors of the Effie Lions Foundation. The newly formed Foundation is a U.S.-based 501(c)(3) non-profit, created following Informa plc’s acquisition of Effie Worldwide in January 2025. Informa also owns the Cannes Lions … Read more

Amway India has expanded its nutrition portfolio with the launch of Nutrilite Triple Protect, a plant-based dietary supplement formulated to support immunity, reduce inflammation, and deliver antioxidant protection for gut, skin, and immune health. Crafted with Acerola Cherry, Turmeric, and Licorice, the new offering underlines Amway’s commitment to holistic wellness through clean and effective nutrition solutions. A Response to Evolving Health Priorities Rajneesh Chopra, Managing Director, Amway … Read more

Storyboard conceptualised by Rediffusion Brand Solutions, Mumbai Capri Global Capital Ltd (Capri Loans), a prominent non-banking financial company, has launched its latest brand campaign, #TarrakiKeHaath, celebrating the hands that build the nation – the everyday workers whose silent efforts power India’s growth. The campaign, created by Rediffusion Brand Solutions, features acclaimed actor and Capri Loans brand ambassador Pankaj … Read more

Agency to lead strategic storytelling, media visibility, and innovation-led narratives for the luxury quartz brand. Confiance Communications, an integrated communications agency, has been awarded the public relations mandate for Specta Quartz Surfaces, a premium Jaipur-based brand known for its high-quality engineered quartz surfaces. Under this mandate, Confiance will develop a comprehensive communications roadmap aimed at: The goal is … Read more