New monetisation features include channel subscriptions, promoted channels, and ads in the Status section. For the first time since its launch, WhatsApp is set to display advertisements within the app, marking a significant shift in its monetisation strategy. The update was announced via an official blog post by the Meta-owned platform, which boasts over 2 billion monthly active users. … Read more
The new feature lets friends match with other duos, aiming to make dating more social and less stressful. Tinder has officially launched Double Date, a new feature that allows two friends to swipe and match as a pair with other duos. Designed to bring a more social dynamic to online dating, the feature encourages group interactions and aims to … Read more
The collaboration will power AI-driven media campaigns, advanced audience targeting, and performance measurement for brands and retailers worldwide. Criteo, the global commerce media company, has announced an expanded global partnership with dentsu, a leading marketing and advertising network. The partnership aims to deliver more effective commerce and performance media campaigns for dentsu’s global portfolio of brands and retailers. Through this … Read more
Havas Creative India bags Gold for ‘Ink of Democracy’ for The Times of India; FCB India wins Gold for ‘Lucky Yatra’ for Indian Railways India clinched two Gold Lions on the opening day of Cannes Lions 2025, securing top honours in the Print & Publishing and Outdoor categories. Alongside the two Golds, Indian agencies also brought home four Silver and three … Read more
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