The new lineup includes Peri-Peri, Chilli, and Italian Herb Parotas, alongside South India’s iconic Nool Parota. iD Fresh Food, one of India’s most trusted fresh food brands, has announced the launch of its all-new flavoured Parota range, marking a first in the ready-to-cook segment. The new offering includes three variants – Peri-Peri Parota, Chilli Parota, and Italian Herb … Read more
Created and executed by Liqvd Asia, the campaign honours Parle’s enduring connection with Indian consumers. Parle Products has launched a new campaign titled “Parle, Since 1929”, celebrating its rich legacy in the Indian confectionery market. The campaign shines a spotlight on Parle’s deep-rooted presence in Indian households for nearly a century, reflecting the brand’s emotional resonance across … Read more
Now available on Amazon, Swiggy Instamart, Blinkit, Zepto, Big Basket, and Flipkart Minutes. CLEAR Premium Water, one of India’s fastest-growing bottled water brands, has officially stepped into the e-commerce and quick-commerce space through strategic partnerships with leading platforms including Amazon, Swiggy Instamart, Blinkit, Zepto, Big Basket, and Flipkart Minutes. With this move, CLEAR strengthens its digital footprint and enhances on-demand … Read more
Audience Base is built to streamline campaign planning by eliminating manual work, spreadsheets, and fragmented tools. Digital ShoutOuts has officially launched Audience Base, an AI-powered media planning platform aimed at helping marketers more effectively identify, target, and plan for their audiences. Built to replace traditional, manual processes, Audience Base simplifies campaign planning by eliminating the reliance on spreadsheets and … Read more
The actor will debut in a campaign promoting Skechers’ signature Hands Free Slip-ins footwear. Skechers, The Comfort Technology Company®, has officially announced Bollywood superstar Kartik Aaryan as its newest brand ambassador in India. Aaryan will first be seen in a marketing campaign spotlighting the brand’s popular Hands Free Slip-ins footwear. Announcing the collaboration, Rahul Vira, CEO of Skechers South Asia, said: … Read more
India’s creative economy has a bold new engine – Creator18, a visionary initiative by Network18, launched to fuel India’s rise as a global powerhouse in content, culture, and influence. More than just a talent network, Creator18 operates at the nexus of talent management, influencer partnerships, and creative strategy. Its mission is clear: to amplify Indian voices, craft powerful narratives, and … Read more
Leo Burnett, Ogilvy win Golds; total haul hits 26, doubling last year’s count FCB India just delivered a knockout at Cannes Lions 2025.The agency scooped a Grand Prix, two Gold Lions, and a Silver – all for its standout campaign, Lucky Yatra, encouraging railway travel. That haul powered India’s biggest day yet at Cannes: 14 metals in one day, more than … Read more
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