Inspired by Kintsugi, the campaign celebrates resilience, self-acceptance, and the science of hair reconstruction. Dove has unveiled its latest innovation in hair care with the launch of the Peptide Bond Strength range its most significant product release in over 15 years. Backed by advanced Hair Bond Reconstruction science, the range is supported by a brand campaign titled “Reborn … Read more
The platform lets users create personalised posters featuring Jasprit Bumrah, sharable across social media. L&T Finance (LTF) has introduced an AI-powered microsite as part of its ‘Aapke Business Ka Game Changer’ Business Loan campaign, aimed at empowering small and medium enterprises (SMEs). The microsite enables business owners to create personalised posters featuring their business tagline and brand … Read more
adidas has appointed Vijay Chauhan as General Manager of adidas India, effective August 1, 2025. He succeeds Neelendra Singh, who will step down after over 20 years with the brand. Chauhan, rejoining from American Eagle Outfitters, brings 25+ years of experience and has previously held key leadership roles at adidas. Based in Gurugram, he will … Read more
Madison Media Plus has appointed Saumya Agarwal as Vice President, reporting to COO Mimi Deb. With over 18 years of experience across GroupM, Dentsu, and Publicis Groupe, Agarwal has worked with top brands like Nykaa, HUL, and Spotify. His appointment comes as Madison strengthens its leadership to meet evolving client needs and drive growth.
In collaboration with chef Ranveer Brar, the brand champions inclusive indulgence with a health-forward twist. Wow! Momo has introduced India’s first gluten-free momos, crafted with quinoa and chickpeas, marking a significant step toward health-conscious innovation in the quick-service restaurant (QSR) space. Designed to cater to fitness enthusiasts, consumers with dietary restrictions, and health-aware diners, the … Read more
Amazon Diagnostics debuts in six major cities, offering faster, more accessible healthcare services. Amazon India has forayed into the at-home diagnostics space through a strategic partnership with Orange Health Labs, a leading diagnostic services provider. The new offering, Amazon Diagnostics, is now live across six metro cities-Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad. Through this collaboration, … Read more
The campaign transforms the sounds of sport into a musical tribute to passion, unity, and fandom. In celebration of World Music Day 2025, DreamSetGo-India’s premium bespoke sports experiences and travel platform-has launched its latest digital campaign titled “Sound of Sports Experiences.” At the heart of the campaign is an 80-second music video that reimagines the spirit … Read more
The FIFA Club World Cup 2025 campaign includes fan parks, streetwear drops, podcasts, and limited-edition collectibles. Budweiser, the official global beer sponsor of the FIFA Club World Cup 2025, has rolled out its global campaign ‘Celebration in the Making’ in India. The initiative aims to deepen connections with Indian football fans through immersive fan experiences, cultural partnerships, … Read more
‘AI mode’ offers smart summaries, key insights, and follow-up suggestions-now available in English and Hindi. Google has introduced an experimental AI-powered search feature called “AI mode” for users in India. Available through Google’s Search Labs, this new tool is part of the company’s ongoing efforts to redefine how users interact with online information. To access AI mode, users … Read more
Giles Saar has been elevated to Global Transformation Lead at Mindshare, as announced on LinkedIn. Based in the UK, he has been with Mindshare for over four years, previously serving as Business Director. A passionate media planner, Giles is known for his analytical approach and data-driven strategies, currently contributing to the Global Solutions team.
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