Day: June 30, 2025

Luxor Schneider, a leading name in writing instruments, has unveiled its latest campaign titled “For The All-Rounder In You”, aimed at promoting the LX Max Pen-designed specifically for today’s multi-talented student community. Created in partnership with creative agency Born Hi, the digital video commercial (DVC) is currently live on YouTubeand Instagram, and is set to roll out across major OTT platforms in the coming … Read more

Once a ceremonial staple in Japanese culture, matcha has now entered India’s rapidly evolving health and wellness space. With its vibrant green colour, functional benefits, and premium appeal, matcha is gaining popularity among Indian consumers and brands alike-particularly in urban markets driven by lifestyle, health, and experience-based consumption. The Rise of Matcha in the Indian Market In … Read more

L’Oréal Groupe has launched #JoinTheRefillMovement, its first global, multi-brand sustainability campaign, encouraging consumers to adopt refillable beauty products as part of their regular routines. The initiative coincided with World Refill Day (June 16) and is aimed at reducing environmental impact across the beauty sector. Key Highlights: “We want to make refills mainstream,” said Blanca Juti, Chief Corporate Affairs & Engagement … Read more