Bigbasket, a Tata Enterprise, has appointed Manish Bajoria as its new Chief Financial Officer. With over 20 years of experience across Amazon, HUL, and Vini Cosmetics, Manish will lead bigbasket’s finance strategy as the company enters its next phase of growth. A Chartered Accountant who began his career at Tata Steel, Manish brings deep expertise … Read more
Apple has announced Sabih Khan will succeed Jeff Williams as Chief Operating Officer, marking a key leadership transition. A 30-year Apple veteran and current Senior Vice President of Operations, Khan has played a pivotal role in building and managing Apple’s global supply chain and driving its sustainability initiatives. Williams, set to retire later this year … Read more
TBWA\India has appointed Abhishek Chaturvedi as Executive Vice President and Branch Head – Gurgaon. With over 20 years of experience in creative and digital, Chaturvedi will lead the strategic, creative, and operational direction of the Gurgaon office, reporting to Namrata Nandan. He has held leadership roles at Digitas India, McCann, Ogilvy, and Edelman, and is … Read more
Rohan Prasher has been elevated to Senior Director, Marketing – Digital Lead at The Coca‑Cola Company India, effective June 2025. He joined the company in 2022 and previously served as Director, Media Operations – India & Southwest Asia. Announcing the news on LinkedIn, Prasher described the move to Coca‑Cola as one of his best decisions. With … Read more
New regional offerings aim to enhance language-specific viewing experience Sony Sports Network is expanding its regional reach with the launch of two dedicated sports channels: Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu, both set to debut on July 10, 2025. These channels will feature fully localised content, catering specifically to Tamil and Telugu-speaking audiences by … Read more
New campaign includes dedicated microsite with visuals and video “No Destination” Casio Computer has named the hip-hop and R&B girl group XG as the new global ambassador for its iconic G‑SHOCKshock-resistant watches. XG – short for “Xtraordinary Girls” – is a seven-member ensemble known for its genre-blending sound and rapidly growing international fanbase, particularly among younger audiences. Their global appeal makes … Read more
boAt Sound Council blends cinema, acoustics, and tech for next‑gen audio performance boAt, the leading audio and wearables brand, has unveiled its flagship TWS lineup-the Nirvana Zenith Pro and Nirvana Ivy Pro-tuned by the newly formed boAt Sound Council. Meet the Sound Council The boAt Sound Council brings together creative and technical experts: The trio co‑designed the earphones to meet … Read more
Executive Committee bolstered with client-focused presidents and strategic appointments WPP Media South Asia has unveiled a refreshed leadership framework, featuring a newly formed Executive Committee (ExCo) and an expanded Leadership Council (WLC)-information shared internally with employees. Executive Committee Updates Four new Presidents, Client Solutions have been appointed to lead dedicated client portfolios and deepen business impact: Other key leadership roles include: … Read more
Agency to drive organic growth via SEO strategy, optimisation, and content development AdLift, the global digital marketing agency (now part of Liqvd Asia), has been appointed to manage the SEO and content marketing mandate for Apna.co, one of India’s leading job platforms. This collaboration aims to boost Apna.co’s organic growth, online exposure, and lead generation through a comprehensive digital … Read more
Platform tightens monetisation rules to prioritise originality and reel in mass‑produced content Effective July 15, 2025, YouTube is implementing stricter monetisation policies under its YouTube Partner Programme (YPP). Channels reliant on mass-produced, repetitive, or low-quality content – especially those using generic AI-generated voices or template-based videos – will no longer be eligible to earn ad revenue. This move reinforces YouTube’s commitment … Read more
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