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Day: July 15, 2025

Tesla Partners with ACKO to Simplify Car Ownership in India

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A fully digital insurance experience tailored for Tesla vehicles As Tesla prepares to make its mark in the Indian automotive market, the company has announced a strategic partnership with ACKO, selecting the insurtech firm as its official insurance partner in the country. This collaboration aims to redefine the car ownership experience through a seamless, fully digital insurance process. Fully Digital Insurance, … Read more

Ayushmann Khurrana Named the New Face of HP India

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Upcoming campaign to also feature brother and actor Aparshakti Khurana HP India has announced Ayushmann Khurrana as its new brand ambassador, strengthening its positioning in the Indian market through a strategic collaboration with one of the country’s most versatile actors. Known for his socially relevant and creatively bold film choices, Ayushmann will front HP India’s latest campaign initiatives. A … Read more

Samsung Ads & Kantar Unveil New Insights on Connected TV’s Influence on Purchase Decisions

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Study highlights CTV’s growing role in driving brand favourability and purchase intent Samsung Ads, in collaboration with Kantar, has released a white paper titled “Beyond Awareness”, presenting robust, data-backed insights into how Connected TV (CTV) advertising impacts mid- and lower-funnel brand metrics-such as favourability, consideration, and purchase intent. Study Overview The white paper is based on the analysis of over 100 brand lift … Read more

Himalaya Wellness Unveils Campaign for Bhringaraja-Based Anti-Hair Fall Shampoo

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“Won’t Let You Fall” draws on emotional storytelling and nature-backed hair care solutions Himalaya Wellness has launched a new integrated campaign for its Anti-Hair Fall Shampoo, spotlighting Bhringaraja, an herb traditionally revered in Ayurveda for its hair-strengthening and nourishing properties. The campaign is being promoted via television in select southern states and across digital platforms nationwide. Campaign Narrative: “Won’t Let You Fall” Conceptualised by 82.5 Communications, … Read more

Starbucks India Showcases Custom Coffee Rituals with ‘Take a Blonde Turn’ Campaign

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Campaign emphasizes personalization and everyday coffee moments Starbucks India has unveiled its latest campaign titled ‘Take a Blonde Turn’, spotlighting the role of everyday coffee rituals and the growing demand for personalized beverage experiences. The initiative is a part of the brand’s ongoing effort to make its coffee offerings more customizable and approachable for a wider audience. Campaign Storyline Set … Read more

Medusa Beverages Partners with One Source for Strategic Brand Communication

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Focus on reputation, market presence, and impactful storytelling Medusa Beverages, a leading name in the premium beer segment, has announced a strategic partnership with One Source, an integrated marketing consultancy. The collaboration aims to enhance reputation management, strengthen strategic communication, and amplify Medusa’s brand presence across key markets in India. About Medusa Beverages Founded in 2017, Medusa entered the Indian beer … Read more

Only Much Louder Elevates Devarshi Shah to Chief Growth Officer

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Shah to lead OML’s agency, brand services, and future-facing creative and AI initiatives Only Much Louder (OML) has announced the promotion of Devarshi Shah to the role of Chief Growth Officer, effective immediately. In this expanded role, Shah will report directly to CEO Tusharr Kumar and oversee OML’s agency operations, integrated brand services, and emerging ventures in creative innovation and AI-powered marketing. … Read more

Nothing Phone (3) Debuts Globally at Bengaluru Drop Event

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Fans gather for exclusive first access to Nothing’s flagship smartphone and new headphones London-based consumer tech brand, Nothing, hosted an exclusive Drop Event at UB City, Bengaluru, on July 12, marking the global retail debut of its first true flagship – the Nothing Phone (3). This event gave Indian consumers first access to the new device ahead of its worldwide open sale, further underlining India’s … Read more

Theblurr Appoints Sainath Saraban as Co-founder & Chief Creative Officer

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~ Award-winning global storyteller to lead creative at AI-native marketing agency ~ Theblurr, a full-service AI-native marketing and media agency, has announced the appointment of Sainath Saraban as Co-founder and Chief Creative Officer (CCO). A visionary known for his bold storytelling and global brand expertise, Sainath will now lead the agency’s creative vision-helping brands break through the clutter … Read more

Wipro Consumer Care and Lighting Appoints Kumar Chander as CEO

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Kumar Chander to succeed Vineet Agrawal, who will retire in January 2026 after four decades with the company. Vineet Agrawal, CEO of Wipro Consumer Care & Lighting and Managing Director of Wipro Enterprises, will retire in January 2026 after an illustrious 40-year career with the organization. Kumar Chander, currently serving as President – Southeast Asia … Read more

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