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Day: July 16, 2025

Mediascope Wins Exclusive India Mandate for The Telegraph UK

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The partnership covers branded content and advertising across The Telegraph’s global channels Mediascope, a leading international media sales house, has been appointed as the exclusive India representative for The Telegraph, the UK-based news platform. This partnership gives Mediascope full responsibility for branded content and advertising partnerships across The Telegraph’s global platforms-spanning print, digital, newsletters, podcasts, apps, and events. Recognised as the first … Read more

YouTube Launches ‘Hype’ in India to Spotlight Emerging Creators

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The feature encourages community-driven engagement to help new creators gain visibility YouTube has officially launched its new feature, Hype, in India-part of a broader global expansion that includes 20 markets such as Indonesia, Mexico, and several EU countries. First piloted in late 2024 in Brazil, Taiwan, and Turkey, Hype is designed to help emerging creators gain visibility through community-driven … Read more

Amagi appoints Sangeeta Chakraborty as its Chief Revenue Officer

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Amagi, a leading cloud-based SaaS provider for broadcast and streaming TV, has appointed Sangeeta Chakraborty as its Chief Revenue Officer. With over two decades of enterprise software experience, she will lead global go-to-market functions, including sales, marketing, customer success, and operations. Previously CRO at Miro, Sangeeta played a key role in scaling the company to … Read more

WPP has appointed Baiju Shah as Global CEO of AKQA

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WPP has appointed Baiju Shah as Global CEO of AKQA, its design and innovation company. Shah brings over 25 years of experience, having co-founded Accenture Song and served as its Global Chief Strategy Officer. He led the firm’s AI-driven creative transformation and scaled Fjord into a global design leader. At AKQA, Shah aims to strengthen … Read more

Havas Media Network India appoints Rohit Shaw as Senior VP of Arena Media

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Havas Media Network India has appointed Rohit Shaw as Senior Vice President of Arena Media. With over 15 years of experience across agencies and brands like Dentsu, Jubilant FoodWorks, Dabur, and Emami, Shaw will lead agency relations and key client accounts, driving growth and strategic planning. His appointment underscores Havas Media’s focus on strengthening leadership … Read more

Doritos Launches Cool Ranch and Jalapeño Salsa Mexicana in India

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Global flavours adapted for Indian taste now available across metro cities Doritos®, the iconic nacho chip brand from PepsiCo, has launched two globally popular variants – Cool Ranch and Jalapeño Salsa Mexicana – in the Indian market. This move caters to India’s growing demand for bold, internationally inspired snacks while reinforcing Doritos’ commitment to flavour innovation. Building on the … Read more

Shah Rukh Khan Headlines Sunfeast Wowzers’ New Campaign

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Conceptualised by Ogilvy, the campaign spotlights indulgence with every bite ITC’s Sunfeast Wowzers has announced a new campaign featuring Bollywood superstar Shah Rukh Khan as the face of the brand. With this move, Sunfeast Wowzers enters the cracker segment with a product that combines a bold cheesy flavour and a 14-layer crispy texture, promising a multi-sensory snacking experience. The brand’s latest TVC, anchored by … Read more

Snapdeal’s ‘Nazar Atak Jaaye’ Campaign Shows Fashion That Turns Heads-Literally

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Set in a doctor’s clinic, the quirky ad brings humor and strong brand recall Snapdeal has rolled out its latest brand campaign titled “Nazar Atak Jaaye”, using humor to highlight just how eye-catching its fashion offerings are. Conceptualised by Snapdeal’s in-house brand team, the campaign film is set in a doctor’s clinic, where patients are shown with … Read more

Prime Video’s New Campaign Celebrates the Full Spectrum of Emotions

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Featuring Manoj Bajpayee and Samantha, the campaign highlights how Prime Video connects through emotion Prime Video has launched a new brand campaign titled “Every kind of emotion. It’s on Amazon Prime”, spotlighting the platform as a destination for stories that resonate across moods, genres, and human experiences. Anchored by two films starring Manoj Bajpayee and Samantha, the campaign focuses … Read more

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