Conceptualised by Ogilvy, the campaign blends cultural familiarity and quirky humour to capture the brand’s playful essence. Chupa Chups, the iconic confectionery brand from Perfetti Van Melle, has launched a new campaign showcasing its Sweet & Sour Belts with a dose of unpredictable fun. The ad transforms a familiar setting-a casual game of carrom-into a wildly entertaining scene, … Read more
Diageo has announced the immediate departure of CEO Debra Crew, who is also stepping down from the board, in a mutual agreement. CFO Nik Jhangiani will serve as interim CEO while the company begins a formal search for her successor, considering both internal and external candidates. Crew led Diageo since June 2023, following earlier roles … Read more
Imagine signing up for your favorite OTT platform, only to find out that cancelling your subscription is a nightmare. You’re not alone. A recent survey found that 50% of Indian OTT users struggle to cancel their subscriptions due to opaque paths, excessive steps, or unclear terms. This is not just a design flaw; it’s a … Read more
Social media across South Asia and the Middle East sees snow-filled scenes in July, triggered by cracking open a can of 7UP. As temperatures soar across cities like Mumbai, Dubai, Cairo, and Riyadh – where summer averages often exceed 38°C – 7UP is flipping the script with a frosty new campaign. Titled ‘7 Days of Super … Read more
Launches new campaign focused on clean, transparent nutrition ISOPURE, the premium zero/low-carb protein supplement brand, has announced actress Rashmika Mandanna as its first brand ambassador in India. The partnership debuts with a new campaign titled “Everything You Need, Nothing You Don’t,” spotlighting ISOPURE’s commitment to clean, ingredient-led nutrition. The campaign emphasizes transparency, simplicity, and quality, appealing to a growing audience … Read more
One-year Perplexity Pro subscription, valued at ₹17,000, now free for Airtel users In a first-of-its-kind move, Bharti Airtel has announced a strategic partnership with Perplexity, the AI-powered search and answer engine, to offer 12 months of Perplexity Pro access free of charge to all Airtel customers – including mobile, broadband, and DTH users. Perplexity is known for delivering real-time, conversational responses, replacing … Read more
The brand continues its mission to challenge societal biases and celebrate every form of motherhood. Sunfeast Mom’s Magic, ITC’s flagship cookie brand, has long stood for more than just indulgence-it has championed the emotional essence of motherhood. In its latest initiative, the brand launches a campaign to promote adoption and challenge deep-seated societal biases against adoptive mothers in India. Building … Read more
New AI tool allows users to generate personalized images directly in chats across Instagram, Messenger, and WhatsApp. Meta has introduced a new AI-powered feature called ‘Imagine Me’, now rolling out across Instagram, Messenger, and WhatsApp in India. Designed to enhance user creativity and self-expression, the feature enables individuals to generate personalized images of themselves simply by messaging Meta AI. By sending … Read more
President claims the move supports a healthier future, aligning with broader food reform initiatives Former President Donald Trump announced on Truth Social that Coca‑Cola has agreed to replace high‑fructose corn syrup with real cane sugar in its U.S.-based bottling operations. “I have been speaking to Coca‑Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed … Read more
New identity emphasizes agility, scale, and innovation in omnichannel content delivery Tag, dentsu’s global end-to-end production agency, has unveiled a comprehensive strategic rebrand, signaling its transformation into a future-ready content production powerhouse. This new global narrative reflects Tag’s evolution over five decades of creative and craft excellence, now reimagined for the demands of modern, omnichannel content delivery. The … Read more
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