AdLift, a global digital marketing agency under the Liqvd Asia group, has secured the paid media mandate for Aspero, a SEBI-registered Online Bond Platform Provider (OBPP). The partnership aims to accelerate Aspero’s digital growth by driving awareness and customer acquisition for its fixed-income investment offerings. Aspero is focused on making fixed-income instruments such as corporate bonds … Read more
Canara HSBC Life Insurance has rolled out a new brand campaign featuring cricketer Jasprit Bumrah and his wife, media personality Sanjana Ganesan. Created by Gurgaon-based PRAVIS Consulting and directed by Shoojit Sircar, the campaign underscores the essence of real-life promises and long-term commitments. The campaign includes two heartfelt films, portraying the couple in authentic conversations … Read more
Eternal (formerly Zomato) reported a 69.4% year-on-year surge in advertising and promotional spend during Q1 FY26, reaching ₹671 crore, up from ₹396 crore in Q1 FY25. Sequentially, ad investments rose 5.8% from ₹634 crore in Q4 FY25. Despite robust growth in revenue-from operations crossing ₹7,167 crore, a 70.4% increase over ₹4,206 crore in Q1 FY25-the company’s gains were overshadowed by elevated expenses. Net … Read more
Motorola Mobility, a Lenovo company, has elevated Shivam Ranjan to Global Head of Brand. In his new role, Ranjan will shape Motorola’s global brand strategy and lead marketing communication across products, software, and services. Previously Head of Marketing for APAC, he played a key role in boosting the brand’s presence across major markets. With a … Read more
Shubhranshu Singh, Global CMO of Tata Motors Commercial Vehicles, has stepped down after a remarkable stint marked by bold, data-driven marketing and culturally resonant campaigns. Under his leadership, the brand expanded its presence across India and global markets, earning Singh a spot on Forbes’ “World’s Most Influential CMOs” list at Cannes Lions 2025.
Developed in partnership with The PCA Companies, the brand blends personal storytelling with global fragrance expertise. Actor Rashmika Mandanna has officially launched her new fragrance brand, Dear Diary. Rooted in personal memories and experiences, the brand aims to capture the emotional and expressive nature of scent through a curated line of perfumes. Drawing its name and … Read more
Bingo! launches its new flavour with a nostalgic twist and a CID-style mystery. Bingo! Mad Angles, from ITC’s snacks portfolio, has unveiled a bold new variant-Mystery Pickle-expanding its popular Mad Angles range. Riding on the success of the Achaari Masti flavour, this launch celebrates India’s deep-rooted love for pickles, this time with an unexpected twist. … Read more
New KitKat Shake and Sundae now available across dine-in, takeaway, and delivery platforms Burger King India has launched a new dessert offering under its BK Fusion range in partnership with Nestlé’s iconic KitKat. The collaboration introduces two indulgent co-branded items – BK Fusion KitKat Shake and BK Fusion KitKat Sundae – aimed at delighting Gen Z and millennial customers. … Read more
Traya, the science-led hair loss solutions brand, has unveiled a new brand film starring popular actor and comedian Sunil Grover. The film is inspired by the real-life story of a Traya user and addresses one of the most persistent myths surrounding hair loss: “Once it’s gone, it’s gone for good.” Set in a relatable family setting, the … Read more
JioStar Entertainment has unveiled its comprehensive Connected TV (CTV) Playbook, designed to guide brands in leveraging India’s surge in CTV consumption. The Playbook offers deep insights into how marketers can reach premium households through JioHotstar’s expansive Entertainment-led ecosystem, prioritising storytelling, targeting, and measurable impact. Co-developed with Ipsos, the Playbook combines platform analytics and a June 2025 national consumer study, capturing the dramatic shift toward … Read more
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