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YouTube Ad Revenue Hits $9.8 Billion as Alphabet Reports Strong Q2 2025

Alphabet Inc. reported strong second-quarter results for 2025, with YouTube ad revenue reaching $9.8 billion, up 13% year-on-year. The platform’s performance was a key contributor to Alphabet’s consolidated revenue of $96.4 billion, marking a 14% increase, while net income surged 19% to $28.2 billion, or $2.31 per share. CEO Sundar Pichai credited Alphabet’s growing momentum to its AI-first strategy, stating during the earnings call that AI is “positively impacting … Read more

Cloudnine Launches ‘We Are #StrongerTogether’ Campaign for World IVF Day

In celebration of World IVF Day on July 25, 2025, Cloudnine Group of Hospitals has launched a new campaign titled #StrongerTogether, highlighting its comprehensive and collaborative approach to fertility care. The campaign introduces the concept of a “Circle of Care,” where a multidisciplinary team of medical experts-including fertility specialists, obstetricians, neonatologists, and pediatricians-work in tandem to support families at every step of the IVF … Read more

SW Network Wins Creative Mandate for Anytime Fitness India

SW Network, an independent integrated agency known for crafting culturally resonant brand narratives, has secured the creative mandate for Anytime Fitness India, a prominent player in the Indian fitness space and part of the world’s largest gym franchise. The partnership will see SW Network take charge of creative and digital communications across platforms, with a focus on shaping … Read more

Hero MotoCorp Unveils ‘Streets Have a New GOAT’ Campaign for Xtreme 250R

Hero MotoCorp has launched an integrated campaign titled ‘Streets Have a New GOAT’ to promote its Xtreme 250R motorcycle. Conceptualised and executed by Saatchi & Saatchi India, the campaign targets India’s growing 250cc bike segment, focusing on performance, speed, and style. The campaign’s centrepiece is a high-octane brand film set in a container yard, where the Xtreme 250R goes … Read more

Hafele Releases New Film Featuring Sachin Tendulkar and Terra Surfaces

Hafele India has released the third film in its ongoing digital campaign series featuring brand ambassador Sachin Tendulkar, spotlighting its Terra Surfaces product line. The campaign, titled “Maximising what matters the most,”builds on Hafele’s brand purpose of “Maximising the Value of Space. Together.” Shot at Hafele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, the series offers a realistic backdrop to demonstrate product functionality … Read more