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Santoor Royal Sandal Unveils Triple Sandal Pack with Meenakshi Chaudhary in New TVC

New campaign showcases actress’s skincare ritual with a sandalwood-infused regimen. Santoor Royal Sandal, a premium offering from Wipro Consumer Care and Lighting, has expanded its skincare range with the launch of the Triple Sandal Pack. This all-in-one regimen includes a soap, a sandalwood face pack, and a face serum, curated to deliver a holistic skincare routine … Read more

Organic Tattva Launches ‘Har Maa Ka Vishwas’ Campaign Featuring Kareena Kapoor Khan

The emotionally led campaign highlights maternal trust and the purity of organic choices. Organic food brand Organic Tattva has unveiled its latest campaign, ‘Har Maa Ka Vishwas’, fronted by actor and wellness advocate Kareena Kapoor Khan. Conceptualized and executed by Eggfirst Advertising & Design Ltd., the campaign underscores the deep trust mothers place in the choices they make-especially … Read more

Libas Unveils ‘Maa of All Sales’ Campaign, Blending Purple Power with Pop Culture

Libas Unveils ‘Maa of All Sales’ Campaign, Blending Purple Power with Pop CultureThe Purple Days Sale returns with humour, heritage, and immersive brand storytelling. Libas, one of India’s fastest-growing ultra-fast-fashion brands, has launched its vibrant new campaign, ‘Maa of All Sales’, to mark the return of its much-awaited Purple Days Sale. Infused with humour, cultural references, and … Read more

Faasos by Rebel Foods Redefines Pizza for a Fast-Moving Generation with All-New Pizza Wraps

Your favourite pizza, now wrapped up for anytime, anywhere indulgence  Starting at ₹169, Faasos Pizza Wraps deliver great value, flavour, and convenience-now available on Swiggy, Zomato, and EatSur After winning the hearts of countless food enthusiasts with its delicious wraps, Faasos – one of India’s favorite food brands from Rebel Foods – is now putting … Read more

Parle-G celebrates the evolution of motherhood into friendship

The Friendship Day film has been created and executed by Thought Blurb Communications The film has been released in 11 regional languages, including Hindi, across various digital platforms This Friendship Day, Parle-G, India’s most beloved biscuit brand, has released its deeply moving Mother-Daughter film, a tribute to the beautiful evolution of one of life’s most … Read more

Radico Khaitan Enters Luxury Vodka Market with ‘The Spirit of Kashmyr’

Launch begins in Uttar Pradesh, with expansion planned for Goa, Maharashtra, and beyond. Radico Khaitan, one of India’s leading alcobev companies, has announced its entry into the luxury vodka segment with the launch of The Spirit of Kashmyr. The rollout begins in Uttar Pradesh and will soon extend to Goa, Maharashtra, and other key markets. The … Read more

CaratLane Launches Rakhi Campaign Featuring Ayush Mehra and Yashaswini Dayama

The campaign captures the warmth of sibling bonds through everyday moments and thoughtful gifting. CaratLane, the omni-channel jewellery brand from the Tata Group, has launched its Raksha Bandhan campaign with popular digital actors Ayush Mehra and Yashaswini Dayama. The campaign film brings to life the nuances of sibling relationships-light-hearted teasing, daily camaraderie, and moments of … Read more

Ekta and Shobha Kapoor Clarify Disassociation from ALTT Amid OTT Ban

Balaji Telefilms confirms no operational ties to the platform since 2021. In light of the government’s recent directive to block 25 OTT platforms for allegedly hosting obscene or pornographic content, Balaji Telefilms has issued a formal clarification regarding ALTT. The company stated that Ekta Kapoor and Shobha Kapoor have had no association with the platform … Read more

McDonald’s Bets on Protein-Without Touching Meat

A five-gram vegetarian slice joins the menu, but red meat stays off the table. McDonald’s is tapping into India’s growing appetite for protein-but with a plant-based twist. The fast-food giant has launched a new vegetarian protein slice across its outlets in South and West India, aiming to serve a demographic long underserved in the country’s protein conversation. … Read more

No Investors. No Stock. No Problem. How Rolex Broke the Luxury Business Rulebook

The Billion-Dollar Secret Behind Rolex: A Luxury “Non-Profit” Hiding in Plain Sight Most people see Rolex as the ultimate status symbol – a gold standard in luxury watches worn by presidents, athletes, and power players. But here’s the shocker: Rolex is technically owned by a charitable foundation, and operates in a way that resembles a … Read more