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Delhivery appoints Yashish Dahiya and Dr. Padmini Srinivasan as non-executive independent directors

Delhivery adds PB Fintech’s Yashish Dahiya and IIM-B’s Dr. Padmini Srinivasan to its board-both bring deep expertise in digital business, finance, and governance. Delhivery has appointed Yashish Dahiya, Chairperson and CEO of PB Fintech, and Dr. Padmini Srinivasan, senior faculty at IIM Bangalore, as Non-Executive Independent Directors to its board. Dahiya is best known as … Read more

Tonic Worldwide brings Bingo!’s ‘From BFF to FF’ campaign to life for Friendship Day

Ahead of Friendship Day, the campaign explores how friendships fade when romance enters the picture. Bingo! has unveiled a new digital campaign for Friendship Day titled ‘From BFF to FF – Forgotten Friend’. Conceptualised by Tonic Worldwide, the campaign sheds light on the all-too-familiar dynamic where close friendships fade once romance enters the equation. Drawing on … Read more

“Shera Bhai?” Instamart’s 10-minute Rakhi delivery has a new protector

Instamart’s new Rakhi campaign blends pop culture with quick delivery, featuring Shera as the symbol of protection in a fresh festive storytelling twist. shera instamartFollowing the success of last year’s “Is Rakhi happy this Rakhi?” campaign, Instamart returns with a new Raksha Bandhan film starring Shera, longtime bodyguard to Bollywood actor Salman Khan. This year’s … Read more

Instagram update: These users can no longer go live-check if you are one of them

Instagram now requires users to have a minimum of 1,000 followers and a public account to stream live videos. Instagram has introduced new restrictions on its live-streaming feature. Users must now have at least 1,000 followers and a public account to go live-a major shift from previous rules that allowed anyone to use the feature regardless of follower count … Read more

Bajaj Pulsar rides into the spotlight with a new message for the youth – Duniya Dekhti Hai. Tu Dikha.

New campaign urges Gen Z to reject secondhand thrills and embrace raw, real experiences Bajaj Auto Ltd. has launched a bold new campaign for its iconic Pulsar lineup, championing the message: “Duniya Dekhti Hai. Tu Dikha.” Aimed squarely at today’s youth, the campaign encourages Gen Z to step away from secondhand, screen-led experiences and rediscover the authentic … Read more

BOBCARD celebrates real friendship moments with “Dosti Aisi Ho Toh #AurKyaChahiye”

The campaign highlights simple, unspoken acts of friendship and emotional connection. This Friendship Day, BOBCARD LIMITED, a wholly-owned subsidiary of Bank of Baroda, unveils a heartfelt new campaign titled “Dosti Aisi Ho Toh #AurKyaChahiye.” Focused on the quiet, dependable bonds between friends, the campaign celebrates real friendship moments – ones that don’t need words or grand gestures. … Read more