Mindshare Fulcrum, the specialised media agency under WPP Media, has appointed Kosal Malladi as its new Digital Head. With over two decades of experience across digital media, IT, and entrepreneurship, Malladi is set to drive digital innovation and performance-led strategies for the agency’s diverse client portfolio. His appointment underscores Mindshare Fulcrum’s focus on strengthening its … Read more
Takes over from Shashi Sinha after three-year tenure Broadcast Audience Research Council (BARC) India has appointed Gaurav Banerjee, Managing Director & CEO of Sony Pictures Networks India (SPNI), as its new Chairman. The announcement was made following a board meeting held on August 1, 2025. Banerjee succeeds Shashi Sinha, Executive Chairman of IPG Mediabrands India, who led BARC … Read more
Wendy’s India is celebrating its 5th anniversary with a month-long, high-energy campaign that reflects the brand’s bold, irreverent personality. Under the banner “Wendy’s India Turns 5,” the QSR chain is blending digital creativity with on-ground disruption across multiple cities. Leading the charge is India’s first-ever QSR party bus. Launching in Mumbai on August 8, the Wendy’s Party Buspromises an … Read more
The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting & Digital Foundation (IBDF), has appointed Kevin Vaz, CEO – Entertainment at JioStar, as its new President. The announcement follows a board meeting held on July 30, 2025. Vaz succeeds K. Madhavan, under whose leadership IDMIF solidified its position as a leading voice for … Read more
New Delhi: This Friendship Day, Niva Bupa Health Insurance chose a path of purpose over promotion, launching a heartfelt message titled ‘Friends in Protection’ – a tribute to unity within India’s health insurance sector. Through a thoughtful social media post, the company acknowledged peer insurers as allies in a common mission: achieving ‘Insurance for All by 2047’, a … Read more
Aamir Khan’s production house faced unexpected technical hiccups after launching the pay-per-view release of Sitaare Zameen Par on YouTube. Apple device users reported being overcharged, with the rental fee reflecting at ₹179 instead of the announced ₹100 – sparking multiple complaints across social platforms. The film, released under a new direct-to-audience model, bypasses traditional OTT platforms like … Read more
AI tools, influencer-led campaigns, and Gen Z targeting fuel Nykaa’s expansion strategy Nykaa, the omnichannel beauty and fashion retailer, has increased its marketing spend by 34.5% to ₹994.82 crore in FY25, driving a 28% year-on-year growth in its customer base. The company now boasts over 42 million cumulative customers. CEO Falguni Nayar, in the brand’s … Read more
Unilever Raises Marketing Spend Despite Dip in ProfitCEO Fernandez doubles down on brand-building with influencer-first strategy Unilever, the multinational behind brands like Dove, TRESemmé, and Axe, has increased its marketing spend in the first half of 2025, even as profits declined. The company allocated 15.5% of its revenue to marketing, up 0.4% from last year, reflecting … Read more
All Rights Reserved @2025ViralVault
