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Day: August 6, 2025

JioStar Unveils Logo and Revamped Website, Cements Position in Indian Media

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Nearly nine months after its formation, JioStar, the media joint venture between Reliance Industries and Disney, has unveiled its corporate logo and launched a refreshed website. The new logo features the signature pink “Jio” circle followed by “Star” in bold, clean typography-symbolising a fusion of energy, innovation, and heritage. The brand identity reflects JioStar’s commitment to dynamic content and … Read more

JioStar Secures Exclusive US Open Broadcast and Streaming Rights for 5 Years

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JioStar has acquired the exclusive broadcast and streaming rights for the US Open Tennis Championships in India for the next five years. Secured through the USTA’s media partner IMG, the deal enables Star Sports Network to broadcast and JioHotstar to stream every match live from the USTA Billie Jean King National Tennis Center. The US Open, one of the four Grand Slam tournaments, will now be part … Read more

RuPay Partners with BookMyShow to Deliver Seamless Entertainment + Payment Experience

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BookMyShow, powered by Bigtree Entertainment, has announced a strategic one-year partnership with RuPay, the payment brand of NPCI. This collaboration brings together the worlds of entertainment and digital payments to offer users a seamless experience-both online and on-ground-across India. Under this alliance, RuPay cardholders will receive priority access to marquee events such as Sunburn 2025, Lollapalooza India 2026, Bandland 2026, and … Read more

ZEE5 Expands Connected TV Presence with Launch of FAST Channels on LG Smart TVs

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ZEE5 has broadened its Connected TV footprint by launching five curated FAST (Free Ad-Supported Television) channels on LG Channels, the built-in streaming service available on LG Electronics India’s Smart TVs. This strategic move brings genre-specific, subscription-free entertainment directly to millions of Indian households via LG Smart TVs. The new lineup of ZEE5 FAST channels includes: These channels serve … Read more

AdAsia 2025 Heads to Beijing; Delegate Registrations Now Open

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Theme: AI² – Advertising Innovation and Artificial Intelligence The Asian Federation of Advertising Associations (AFAA) has officially announced that AdAsia 2025, one of Asia’s most prestigious marketing and communication industry events, will be hosted in Beijing, China, from October 24 to 26, 2025, at the Zhong Guan Cun International Innovation Center. Having previously taken place in cities like New … Read more

Colgate-Palmolive Unveils Refreshed Brand Identity and New Tagline

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Colgate-Palmolive has announced a refreshed corporate brand identity, introducing a new logo, updated colour palette, and the tagline ‘Make More Smiles.’ This rebranding initiative is designed to better reflect the company’s global purpose of fostering healthier futures for people, pets, and the planet. The revamped logo features a brighter shade of blue and incorporates a subtle smile formed between the letters “C” and “P,” symbolising optimism … Read more

Sweet Truth Celebrates Sibling Love with #ABondSoSweet This Raksha Bandhan

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Campaign #ABondSoSweet features quirky dessert boxes and a plantable Rakhi for a sustainable twist This Raksha Bandhan, Sweet Truth – the much-loved dessert brand from Rebel Foods – is dishing out more than just delicious treats. With their exciting new festive campaign #ABondSoSweet, they’re celebrating the delightful, chaotic, and enchanting bond between siblings. Think indulgent … Read more

Haldiram’s Unveils ‘DO DOONI MITHAAS’ Campaign for Raksha Bandhan

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Haldiram’s has rolled out its festive campaign for Raksha Bandhan-‘DO DOONI MITHAAS, Itni Sweet hai Rakhi ki Treat’-introducing a new collection of specially curated gift hampers to celebrate the sibling bond. The gifting lineup includes beautifully packaged boxes like Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, along with indulgent hampers such as Rishton Ki Mithaas and Khushiyon Ka … Read more

Hershey India’s Raksha Bandhan Campaign Celebrates Evolving Bonds

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Hershey India has unveiled its Raksha Bandhan campaign titled ‘Bonds Unwrapped with HERSHEY’S’, redefining the traditional narrative of the festival by embracing a wider spectrum of relationships. While Raksha Bandhan has historically celebrated the brother-sister bond, Hershey’s latest campaign expands the lens to include long-distance friendships, sisterhood, and father-daughter connections, reflecting how the festival has evolved to honour anyone … Read more

Google Mocks Apple Intelligence in Witty New Pixel 10 Ad

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With Dr. Dre’s The Next Episode playing in the background, Google has released a sharp new ad teasing its upcoming Pixel 10 series-taking a not-so-subtle jab at Apple’s delayed rollout of Siri’s AI updates. The 31-second film pokes fun at iPhone users who may have bought a new device just for features that were promised but are still “coming soon” … Read more

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