Day: August 7, 2025

The Independence Day initiative features hand-painted kettles and AI-crafted visuals inspired by traditional art forms. Tata Tea Premium, a flagship brand from Tata Consumer Products, has unveiled the 2025 edition of its Independence Day campaign, ‘Desh Ka Garv – Pradesh Ki Kala’. This year’s initiative celebrates India’s regional art forms by blending traditional craftsmanship with cutting-edge … Read more

Canva Unveils Second Edition of ‘Dil Se, Design Tak’ Campaign in IndiaThe platform continues its collaboration with OML Entertainment, introducing new narratives, regional versions, and AI-powered storytelling. Canva, the visual communication platform, has launched the second edition of its flagship brand campaign in India, ‘Dil Se, Design Tak’. Continuing its mission to democratise design, the refreshed … Read more

This Raksha Bandhan, Myntra is turning sibling banter into a stylish celebration with its new festive campaign, ‘The Rakhi Pledge’. The campaign features a humorous short film where brothers take a light-hearted oath in front of their sisters-pledging to stop making excuses for last-minute or underwhelming Rakhi gifts. The campaign is anchored in Myntra’s 30-minute … Read more

This Raksha Bandhan, MobiKwik has launched a heartfelt campaign #TraditionSeHatke, a fresh take on sibling relationships that goes beyond convention. At its core is a touching film that reimagines Rakhi as a celebration of gratitude, equality, and mutual support between brothers and sisters. The film features a brother writing a heartfelt thank-you letter to his sister, … Read more