Backbay Aqua to debut end of August across select cities via retail and quick-commerce Actor Bhumi Pednekar and her sister, entrepreneur Samiksha Pednekar, have introduced Backbay, a new beverage brand centered on sustainable hydration. The brand’s inaugural product is natural mineral water sourced from the Himalayan foothills, enriched with naturally occurring minerals such as magnesium, calcium, and potassium. Backbay … Read more
Follows his appearance in Zomato’s ‘Fuel Your Hustle’ campaign Zomato has officially announced Shah Rukh Khan as its new brand ambassador, following his recent appearance in the brand’s campaign, ‘Fuel Your Hustle’. The campaign celebrates the quiet perseverance and relentless drive behind success stories across India. With this partnership, Zomato aims to deepen its connection with audiences who identify … Read more
Television advertising volumes fell by 10% in January–June 2025 compared to the same period last year, according to TAM AdEx’s half-yearly report. Despite the decline, FMCG brands and general entertainment channels (GECs)continue to dominate the TV ad landscape. The Food & Beverages sector led ad volumes with a 22% share, followed by Personal Care/Personal Hygiene at 16%, and Services at 14%. Together, the top 10 sectors contributed nearly 90% of … Read more
Center Fresh, the popular chewing gum brand from Perfetti Van Melle India, has launched a witty new campaign titled ‘Dimaag Pe Rakhe Lagam’, created by Ogilvy and directed by acclaimed filmmaker Nitesh Tiwari. The campaign humorously explores the everyday phenomenon of overthinking, positioning Center Fresh as a refreshing pause that brings clarity. Rooted in insights from the “India … Read more
Veteran journalist Padmaja Joshi has joined NDTV 24×7 as Managing Editor and Primetime Anchor, bringing with her a wealth of experience across formats, languages, and leading news networks. Padmaja has held significant editorial and on-air roles throughout her career. At India Today, she anchored the prime-time show People’s Court, managed the day-band editorial output, and contributed to scripting for primetime, known for … Read more
iD Fresh Food has announced its foray into the ready-mix segment with the launch of a new range of preservative-free South Indian tiffin mixes. Designed for modern households seeking convenience without compromising on health or taste, the iD Ready Mix range offers clean-label, pantry-ready options that stay true to tradition. Available now across general trade and supermarkets in Bengaluru, Chennai, Hyderabad, … Read more
Magicbricks has rolled out its latest brand campaign, ‘Pata Badlo. Life Badlo.’, a powerful narrative that underscores the emotional and aspirational journey of finding the right home. The campaign moves beyond showcasing real estate listings-it captures how the right address can reshape lives, dreams, and futures. At the core of the campaign is a brand film that … Read more
Furniture and lifestyle brand Sleepyhead has unveiled a limited-edition sofa designed especially for cat parents and their feline companions. Launched to mark International Cat Day, the ‘Purr-fect Couch’ blends sleek, modern design with pet-friendly features-creating a shared space that caters equally to humans and cats. Developed in collaboration with Supertails, a pet care startup, the couch is thoughtfully engineered to address common … Read more
Sisters in Sweat (SIS), India’s leading women-focused sports and wellness community, has announced a multi-year partnership with Nike to expand access to sport for women across the country. Founded in 2017 by fitness coach Swetha Subbiah and footballer Tanvie Hans, SIS has grown into a vibrant network of over 10,000 women in Bengaluru, Mumbai, Delhi-NCR, and Hyderabad, promoting physical activity in safe, inclusive … Read more
KRAFTON India has announced the launch of ‘The Final Mahayuddh’, the latest edition of its creator-led BATTLEGROUNDS MOBILE INDIA (BGMI) tournament. Running from July 22 to August 19, the high-stakes showdown features 20 of India’s top BGMI creators paired with their fans, introducing a unique, community-driven format. To kick off the campaign, BGMI has partnered with creative agency tgthr. to release a satirical … Read more
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