Day: August 11, 2025

He joins Kartik Aaryan in a new campaign celebrating friendship among India’s youth. House of McDowell’s Soda has announced Vijay Deverakonda as the latest face of the brand. He joins forces with long-standing brand ambassador Kartik Aaryan in a campaign focused on the enduring bonds of friendship among Indian youth. With a strong fanbase across India-especially in the South-Vijay resonates … Read more

Within 24 hours of its release, users flooded social media-especially Reddit- with criticism over unmet expectations. OpenAI’s latest AI model, GPT-5, has sparked a wave of mixed reactions online, with many users expressing disappointment just a day after its launch. Social media platforms, particularly Reddit, saw a sharp increase in critical posts, with numerous users stating that … Read more

The brand unveils its new campaign aimed at modern, value-driven Indian women. Limelight Lab Grown Diamonds has launched a new campaign titled “Let’s Get Real”, championing innovation, ethics, and conscious consumerism. Actor and entrepreneur Shilpa Shetty has been announced as the brand ambassadorand strategic investor. “Limelight isn’t just participating in the lab-grown diamond category-we’re building it,” said Pooja Sheth Madhavan, founder and … Read more

A new study explores how Gen Z consumes and shapes news. Social media is the primary news source for 91% of Gen Z users, according to a joint report by Google and Kantar titled Bridging the Gap: Reimagining News for Gen Z. The study surveyed over 4,000 Gen Z respondents (ages 15–28) across 40 markets and 8 language clusters, highlighting how this generation’s … Read more