The online store, launching August 21, 2025, will showcase the largest digital selection of Sabyasachi Fine Jewellery in India. Tata CLiQ Luxury has partnered with Sabyasachi Calcutta to launch the designer’s first digital fine jewellery boutique in India. Going live on August 21, 2025, the boutique will feature the most extensive online collection of Sabyasachi … Read more
The partnership will focus on driving organic growth through SEO strategy, technical optimisation, and performance tracking. AdLift, the digital marketing agency now part of Liqvd Asia, has secured the SEO and content marketing mandate for skincare brand Plum. As part of this engagement, AdLift will develop a full-funnel organic growth strategy designed to boost Plum’s … Read more
The HRX x Escape Plan range features luggage, organisers, and travel essentials, blending utility with bold design. Escape Plan, a tech-enabled travel platform, has partnered with HRX – the fitness and lifestyle brand co-founded by Hrithik Roshan and Exceed Entertainment – to launch a co-branded collection of travel gear for Indian consumers. The new HRX x … Read more
The ad imagines Anand in a humorous retail duel, where his sharp strategies meet their match in the simplicity of the Edge+ Credit Card. Jupiter Money has launched its latest campaign titled “The Rewards Grandmaster” for the Edge+ CSB Bank RuPay Credit Card, featuring none other than five-time world chess champion Viswanathan Anand. In a fun and … Read more
Veteran actor Anupam Kher has made his radio debut with a new show titled ‘Aha Zindagi’ on MY FM. Known for his extensive career spanning over four decades and more than 540 films and 100 theatre productions, Kher now brings his storytelling prowess to radio, sharing tales that reflect life’s challenges, dreams, triumphs, and lessons. ‘Aha Zindagi’ will feature real-life-inspired stories about resilience, courage, hope, and the will to … Read more
This Independence Day, JSW Paints, part of the $23 billion JSW Group, unveiled a moving new film that reimagines how beauty and patriotism are experienced – not just through sight, but through emotion and connection. Conceptualised by TBWA\India, the campaign is now live across digital platforms. Set on a home terrace, the film captures a tender moment between … Read more
Asian Paints’ latest Independence Day campaign – “Colours of India” – designed by Ogilvy India, has come under scrutiny for omitting blue, a key colour of the Indian flag. While the creative highlights saffron, white, and green shades from Asian Paints’ palette, the absence of blue has prompted questions about intent and compliance with the Indian Flag Code. Communications consultant Karthik … Read more
The Anderson-Tendulkar Trophy 2025 between India and England has set a new digital benchmark, with over 170 million viewers tuning in on JioHotstar – the highest-ever reach for a Test series on any digital platform. The intense five-match series reached its dramatic climax at The Oval, where Day 5 of the final Test recorded a peak concurrency of 13 million, the most for … Read more
Ormax Media has unveiled Ormax Sports Track, a syndicated research tool built to measure audience engagement and marketing effectiveness of sports content on OTT platforms across India. As digital platforms deepen their investments in live sports, this tool offers a data-driven way to assess performance across a wide range of tournaments – from cricket and football to kabaddi, wrestling, … Read more
The Advertising Standards Council of India (ASCI) has introduced a new clause in its Code for Self-Regulation in Advertising, requiring media companies to clearly label paid content on their social media platforms. The move is aimed at preventing advertisements or sponsored promotions from being mistaken for editorial content – a concern especially on platforms where editorial credibility remains high. The … Read more
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