22feet Tribal Worldwide has strengthened its leadership with the return of Anvita Arora as Vice President & Head of Mumbai and Shyam Nair as Executive Creative Director. Together bringing over 30 years of experience across digital, strategy, and brand building at leading networks like Ogilvy, VML, Lowe, and Creativeland Asia, the duo will focus on … Read more
In the build-up to Season 12 of the Pro Kabaddi League (PKL), JioStar has launched its latest high-octane campaign titled “Ghus Kar Maarenge,” featuring popular actor Rana Daggubati. The campaign underlines aggression and fearless gameplay, setting the tone for the upcoming season, which kicks off on August 29 with Telugu Titans facing off against Tamil Thalaivas in … Read more
Rapido, widely known for its bike taxi services, has taken its first steps into the food delivery market with the soft launch of its new platform, Ownly, in select Bengaluru neighbourhoods. The pilot is currently operational in Byrasandra, Tavarekere, Madiwala (BTM Layout), Hosur-Sarjapur Road (HSR Layout), and Koramangala. What sets Ownly apart from incumbents like Zomato … Read more
In a major shift in global media alignment, Mastercard has appointed WPP Media as its new global media partner, taking over from Dentsu Carat, which held the account for over a decade. The mandate covers media strategy, planning, and buying across 70 countries, marking a significant $180 million win for WPP, according to AdWeek. In addition to the media account, Ogilvy-part … Read more
District by Zomato, the lifestyle and going-out vertical of Zomato, has announced a long-term strategic partnership with HSBC India. As part of this collaboration, HSBC becomes the exclusive banking partner for District’s curated cultural experiences-spanning music festivals, food events, comedy nights, and lifestyle gatherings across India. This alliance arrives at a time when India’s going-out ecosystem is witnessing … Read more
Homegrown social media company ShareChat (Mohalla Tech Pvt. Ltd) has appointed Neha Markanda as Chief Business Officer for both ShareChat and Moj, as it eyes rapid revenue growth and stronger advertiser engagement. A seasoned leader with over two decades of experience across Google, Meta, GSK, PepsiCo, ITC, and HCL, Markanda brings deep expertise in brand … Read more
Lyndon Louis has joined Exicon Group as National Creative Director, moving from McCann Health India where he served as Executive Creative Director. With leadership roles at Brand Care, Havas Life Sorento, and Saatchi & Saatchi Focus, he brings rich experience in healthcare and creative advertising. Louis has also been a jury member at prestigious industry … Read more
FCB NEO, part of FCB India, has appointed Binay as Senior Vice President. With 17 years of experience across food, beverage, fashion, sports, real estate, and politics, Binay has led key portfolios at PepsiCo Foods, including Lay’s and Quaker, driving integrated campaigns and digital transformation. Welcoming him, CEO Ashima Mehra said his sharp, modern, and … Read more
Apparel Group has strengthened its brand vision with the appointment of Aditi Chakravarty as Head of Marketing. With her expertise in driving impactful strategies and shaping consumer connections, Aditi will play a key role in elevating the group’s marketing narrative and reinforcing its position in the fashion and lifestyle space.
Mumbai: Birla Opus Paints, a Grasim Industries brand under the Aditya Birla Group, has unveiled its latest campaign – ‘Birla Opus Assurance’ – bringing a bold new promise to the Indian paint market. The campaign introduces a one-year free repainting warranty, ensuring customer satisfaction by covering walls through all seasons. At the heart of the campaign are brand … Read more
All Rights Reserved @2025ViralVault
