In a bold departure from conventional agency philosophies, ex-Ogilvy creatives Ishita Misra and Pradyot Mokashi have launched Colloquial-an independent creative agency defined by its belief in having “no voice of its own.” Instead of projecting a signature style or proprietary tone, Colloquial pledges to become a true extension of the brands it serves, prioritising the voice … Read more
UNIQLO India has unveiled its latest campaign, Everyday Wear for Mr. Dependable, featuring cricket icon Rahul Dravid, celebrating the seamless blend of style and functionality in everyday fashion. Reflecting UNIQLO’s LifeWear philosophy-clothing made to improve daily life-the campaign highlights the versatility of two key pieces: the AIRism Polo Shirt and the Super Non Iron Shirt. The … Read more
Real estate redevelopment specialist Pranav Constructions Limited (PCPL) has awarded its integrated digital marketing mandate to Tonic Worldwide, following a multi-agency pitch. The partnership will cover social media strategy, search engine optimisation (SEO), and performance marketing to strengthen PCPL’s digital presence and consumer engagement. Known for its commitment to transforming aging structures into modern residential … Read more
This Independence Day, NDTV’s iconic Jai Jawan returned with a powerful edition, travelling to Akhnoor-an emotionally resonant region along the India-Pakistan border in Jammu. The special episode marked 78 years of India’s freedom and featured Bollywood actor Aamir Khan spending a day in solidarity with the Indian Army. Known for spotlighting the bravery and spirit of Indian … Read more
In a strategic push to reshape branded storytelling in India, Dentsu India has launched the Dentsu Podcast Network (DPN) – a dedicated audio content vertical aimed at helping brands build deeper, more authentic connections with audiences across the country. With podcast consumption on the rise, cutting across metros, heartlands, languages, and cultures, DPN positions itself as a … Read more
EaseMyTrip, once known primarily for its flight booking services, is undergoing a significant transformation. With over 30 million loyal users across India, the company is now positioning itself as a diversified consumer services platform-moving beyond travel to build a multi-vertical, high-margin ecosystem under its newly launched EMT 2.0 strategy. At the heart of this evolution … Read more
Veteran political journalist and anchor Marya Shakil has officially joined India Today as a Senior Anchor, marking a new milestone in her impactful journey in television journalism. Known for her deep political acumen and grounded reportage, Shakil’s addition is expected to boost India Today’s editorial strength, particularly in primetime political programming. With a journalism career … Read more
Vodafone Idea Limited has appointed Abhijit Kishore as Chief Executive Officer for a three-year term starting August 19, 2025, succeeding Akshaya Moondra, whose tenure ends on August 18. Currently the COO, Kishore has been with VIL since 2015, leading roles in enterprise business, circle operations, and corporate functions. With over 27 years in the Indian … Read more
Freddy Bharucha has been appointed CEO of P&G Beauty, effective December 1, and will be based in Geneva, Switzerland. Currently President of Global Personal Care and North America Beauty Operations, he succeeds Alex Keith, who retires in February 2026. With over 20 years in the beauty industry and leadership roles across regions including China, North … Read more
ShareChat, India’s homegrown social media platform, has appointed Neha Markanda as Chief Business Officer for both ShareChat and Moj. With over two decades of experience across tech, FMCG, and healthcare, Markanda steps into this strategic leadership role as the company intensifies its revenue ambitions and regional market focus. Previously Head of Industry – E-commerce at … Read more
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