In a jaw-dropping twist on quick commerce, Zepto has teamed up with The House of Abhinandan Lodhato redefine land investment, with a delivery time of just 10 minutes. Unveiled through an ad film, the campaign drops during Janmashtami, blending cultural motifs, devotional imagery, and a dramatic tone before pivoting sharply into real estate territory. The voiceover declares: “This Janmashtami, reimagine land … Read more
Amazon India has unveiled a lighthearted new campaign, in partnership with FCB Kinnect, to highlight its sustainability-focused Shop in Product Packaging (SIPP) initiative. The campaign stars an unlikely hero: a retired Amazon cardboard box, now enjoying a peaceful holiday after years of hard work. https://www.instagram.com/reel/DNCyyCuPtrO/?utm_source=ig_web_copy_link SIPP is Amazon’s initiative to reduce packaging waste by shipping select products in … Read more
As it approaches 100 years in India, Shell has launched a heartfelt brand film titled ‘Shell Chale Ban Ke Saathi’, celebrating its enduring journey as one of the country’s most trusted energy partners. The film reflects Shell’s purpose – Powering Progress Together – and highlights its deep-rooted commitment to innovation, meaningful partnerships, and contributing to a more sustainable future as … Read more
Mumbai: L’Oréal Paris has unveiled its latest haircare innovation – the Glycolic Gloss Range – with brand ambassador Alia Bhatt taking center stage in the campaign. This marks Alia’s debut with L’Oréal Paris Hair Care in India, adding a fresh sparkle to the brand’s beauty narrative. Designed to transform dull, tired hair, the Glycolic Gloss Routine is a four-step regime featuring a Shampoo, Conditioner, Rinse-Off … Read more
Colgate-Palmolive has announced an exclusive partnership with global Korean sensation IU (Lee Ji-eun) to spotlight a transformative take on oral beauty in India. As one of Asia’s most admired icons, IU brings with her not just K-pop charisma but also the secret behind her radiant smile – Colgate Visible White Purple. This unique collaboration bridges the world of K-beauty with … Read more
Patanjali Foods has significantly scaled back its advertising budget, spending just ₹64.47 crore in Q1 FY26, an 80.3% decline from the ₹325 crore spent in the previous quarter (Q4 FY25), according to its latest earnings report. Ad spends accounted for 0.72% of revenue, reflecting a strategic tightening amid a challenging quarter. The Baba Ramdev-led FMCG firm reported a 31.3% drop … Read more
Bandhan Mutual Fund, in collaboration with Grey India, has unveiled a powerful new initiative titled ‘Freedom at 19:47’, aiming to turn 7:47 PM-symbolic of the year 1947, when India gained political freedom-into a daily reminder for achieving financial independence. The campaign reframes a timeless question-“When is the right time to invest?”-with a bold, behavioral nudge: start at 19:47. This precise … Read more
Every Ganesh Chaturthi, vibrant memories come flooding back-friends painting pandals at midnight, hastily gathering last-minute Puja samagri on bikes at the stroke of 2 AM, and the rhythmic beats of aarti echoing through morning and evening rituals. Fast forward to 2025, and while those traditions live on, the frantic midnight market runs may just be a thing of … Read more
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