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Astha Garg elevated to Vice President – Marketing at Jubilant FoodWorks Ltd

Astha Garg has been elevated to Vice President – Marketing at Jubilant FoodWorks Ltd., bringing nearly two decades of experience across brands like Dunkin, Hero MotoCorp, Godfrey Phillips, adidas, and Hero Honda. At Jubilant, she previously led Dunkin Donuts’ repositioning as a coffee-forward chain, driving innovation, growth, and award-winning campaigns, while her earlier stints at … Read more

Shraddha Kapoor Leads Eureka Forbes’ New Campaign for Smartclean Robotics

Eureka Forbes has unveiled its latest home hygiene campaign, featuring actor Shraddha Kapoor as the face of the Forbes Smartclean Robotic Vacuum Cleaner. The campaign brings to life the concept of “Chakachak Clean” – a seamless blend of technology, hygiene, and effortless modern living. Shraddha Kapoor embodies the brand’s vision of clean living that’s smart, vibrant, and easy. In … Read more

Yakult Appoints Taapsee Pannu as Brand Ambassador to Promote Gut Health in India

Yakult Danone India, a joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, has appointed Bollywood actor Taapsee Pannu as its new brand ambassador. This move is aimed at deepening consumer engagement and raising awareness about the benefits of probiotics. Taapsee Pannu, sharing her thoughts on the association, said,“I’m really happy to be part of Yakult’s … Read more

Saikot Das joins Arvind Fashions as Chief Brand and Strategy Officer

Saikot Das has joined Arvind Fashions as Chief Brand and Strategy Officer after leading Levi Strauss & Co. as Senior Director – Marketing and Brand Experience for South Asia, Middle East & Africa. With a career spanning Pernod Ricard, Marico, Olam, and multiple leadership stints at Colgate-Palmolive, Das brings extensive experience in sales and marketing … Read more

Abraham (Abe) Thomas joins Radio City as CEO, following the resignation of Ashit Kukian

Music Broadcast Limited, operator of Radio City, has appointed Abraham (Abe) Thomas as CEO effective September 1, 2025, following the resignation of Ashit Kukian, who led the company since 2018. A media veteran with over 30 years of experience across broadcasting, print, and digital, Thomas previously helmed Radio City and BIG FM, and held leadership … Read more

Sachin Gupta joins Univest as Chief Marketing Officer

Sachin Gupta has joined Univest as Chief Marketing Officer, moving from his role as VP – New Customer Marketing and Growth at Lenskart. With leadership stints at Astrotalk, JungleWorks, and MobiKwik, Gupta announced his new role on LinkedIn, calling it an exciting step in transforming the Indian fintech space.

Rashmika Mandanna Joins Swarovski India as Brand Ambassador

Swarovski has appointed acclaimed actor Rashmika Mandanna as its brand ambassador for India, marking a strategic move to deepen the brand’s retail presence and cultural relevance in one of its key markets. With a strong pan-India fanbase and a distinctive presence across film and digital platforms, Rashmika brings a youthful energy and contemporary charm that align seamlessly with … Read more

Prime Video Expands Collaboration with Maddock Films in Exclusive 8-Film Deal

Prime Video has inked a multi-year licensing agreement with Maddock Films, securing worldwide-exclusive post-theatrical streaming rights for eight films slated for theatrical release between 2025 and 2027. This extended partnership cements Prime Video as the global streaming destination for Maddock’s genre-spanning cinematic universe. The deal notably includes films from Maddock’s acclaimed horror-comedy universe, such as Thama and two other unannounced titles-building … Read more

Too Yumm! Launches ‘Party Harder Chips’ – World’s First Anti-Hangover Snack

Too Yumm!, the disruptive snacking brand from the RP-Sanjiv Goenka Group, has unveiled its latest innovation – Party Harder Chips, positioned as the world’s first anti-hangover chips. The product was launched by Bollywood star Varun Dhawan, who brought his trademark energy to the campaign, reflecting the snack’s bold and lively persona. Inspired by Livitup, the anti-hangover supplement from Dr. … Read more