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Day: August 22, 2025

Fukrey Duo Pulkit Samrat and Varun Sharma Star in JSW MG Motor’s ‘EV Sahi Hai’ Campaign Phase 2

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JSW MG Motor India has launched the second phase of its ongoing electric vehicle awareness campaign, ‘EV Sahi Hai’, featuring Pulkit Samrat and Varun Sharma, the beloved comedy duo from the Fukrey film franchise. This new leg of the campaign uses humour and celebrity appeal to spotlight India’s rapidly growing EV charging infrastructure. Conceptualised by CheilX, directed by Vikalp Chhabra, and produced by Red Comet … Read more

Ibrahim Ali Khan and Tania Shroff Lead PUMA’s Speedcat Revival in India

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PUMA is bringing back one of its most iconic silhouettes – the Speedcat – with a fresh, culturally rooted campaign fronted by Ibrahim Ali Khan and Tania Shroff. Merging streetwear with sophistication, the duo channels Speedcat’s effortless versatility, taking the sneaker from casual daywear to sleek evening style. Originally born from motorsport, the Speedcat has evolved into a fashion essential. In … Read more

Kotak Life partners with KBC as exclusive life insurance sponsor on Sony LIV

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The collaboration will continue through the full season until December. Kotak Mahindra Life Insurance Company (Kotak Life) has announced its partnership with Kaun Banega Crorepati(KBC) as the exclusive life insurance sponsor on Sony LIV, the show’s official digital platform. The association aligns with both brands celebrating 25 years of legacy, driven by a common mission-to empower Indians … Read more

Nick Jonas infuses personal flair into Fossil’s Machine Luxe Collection

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The limited-edition capsule blends Fossil’s design legacy with Jonas’ timeless style, introducing seven timepieces and two unique watch rings. Fossil has unveiled Machine Luxe, a limited-edition capsule co-created with its global brand ambassador for 2025–2026, Nick Jonas. Launched on August 20, the collection introduces seven new watches and two watch rings-reimagining Fossil’s iconic Machine line through the lens of … Read more

Navabharat Conclave Returns for its 3rd Edition: Spotlight on “MMR @ $1.5 Trillion Economy”

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Navabharat and Navarashtra-leading Hindi and Marathi dailies-are proud to announce the 3rd Edition of the Maharashtra First Conclave 2025, scheduled for August 23 at Hotel Taj President, Mumbai. This annual gathering convenes Maharashtra’s most influential leaders to deliberate on the state’s dynamic growth under the theme: “MMR @ $1.5 Trillion Economy.” The event will be graced by Hon’ble Chief Minister Devendra … Read more

WinZO Shuts Real‑Money Games and PokerBaazi Pauses Operations Amid Real‑Money Gaming Ban

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In compliance with India’s newly passed Promotion and Regulation of Online Gaming Act, 2025, leading platforms WinZO and PokerBaazi have withdrawn from real‑money gaming. WinZO, one of India’s largest social gaming platforms, announced it will discontinue its real‑money offerings effective August 22, 2025. The platform, which hosts over 100 games in 15 languages and serves a community exceeding 250 million users, … Read more

GAP Embraces Inclusivity with New ‘Better in Denim’ Campaign Featuring Global Girl Group Katseye

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Just as American Eagle finds itself in hot water over its controversial “great jeans/genes” campaign, GAP has launched a denim-forward initiative that’s earning praise for its inclusive and culturally aware approach. Titled “Better in Denim,” GAP’s new Fall 2025 campaign stars Katseye, a global girl group featuring members from Asia, Africa, and the Philippines. The campaign celebrates individuality, … Read more

Hisense India Appoints Adfactors PR to Strengthen Brand Presence and Market Impact

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Hisense India, the Indian arm of the global consumer electronics and home appliances giant Hisense Group, has announced its partnership with Adfactors PR as its strategic communications agency. This collaboration is set to enhance Hisense’s brand visibility, reputation, and consumer engagement in the fast-evolving Indian market. As part of the mandate, Adfactors PR will lead integrated communications efforts, including … Read more

Sony Sports Network Unveils ‘Rag Rag Mein Bharat’ Campaign Featuring Sehwag Ahead of Asia Cup 2025

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As anticipation builds for the Asia Cup 2025, Sony Sports Network, the official broadcaster, has launched a powerful new campaign titled ‘Rag Rag Mein Bharat’, fronted by cricketing legend Virender Sehwag. The campaign celebrates cricket’s unifying force across India’s diverse landscape. At the heart of the film is an iconic moment – India vs Pakistan. Set in a vibrant small-town … Read more

Criteo and Zepto Partner to Transform Quick Commerce Advertising in India

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Criteo (NASDAQ: CRTO), a global leader in commerce media, has expanded its strategic partnership with Zepto, India’s fastest-growing quick commerce platform, to redefine the advertising experience in the country’s booming retail media space. Building on a collaboration that began in 2024, the new phase of this partnership enables Zepto to leverage Criteo’s advanced Retail Media Offsite … Read more

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