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Gunjan Khetan of Perfetti Van Melle India Joins MMA Global India Advisory Board

MMA Global India has announced the appointment of Gunjan Khetan, Director of Marketing at Perfetti Van Melle India, to its prestigious Advisory Board. With over two decades of marketing experience, Khetan has been instrumental in enhancing the visibility, relevance, and market position of Perfetti’s diverse portfolio in India. His efforts have focused on building strong brand equity and … Read more

Google Gemini Launches Campaign Showcasing AI in Everyday Moments

Google Gemini has unveiled a new campaign that brings generative AI closer to everyday life. Conceptualised by Lowe Lintas, the initiative positions Gemini as “Your Everyday AI Assistant”, highlighting its ability to simplify and enhance routine moments with smart, intuitive support. The campaign features nine short films, each 20 seconds long, demonstrating how Gemini can assist across a … Read more

NIVEA Launches New Campaign with Taapsee Pannu for Upgraded Body Milk

NIVEA India has unveiled a fresh campaign featuring actor Taapsee Pannu to promote its newly reformulated Body Milk. Now enhanced with Hyaluronic Acid, the upgraded product promises 72-hour moisturisation while maintaining a lightweight, fast-absorbing texture, making it suitable for everyday use. The brand film captures Taapsee in relatable, everyday scenarios, reinforcing the message that effective skincare can be effortlessly … Read more

Pro Kabaddi League Season 12 Secures New Brand Partners on JioStar

JioStar, the official broadcaster of the Pro Kabaddi League (PKL), has confirmed four new brand partnerships for the upcoming Season 12, set to kick off on August 29, 2025, in Visakhapatnam. Joining as sponsors this season are Shriram Finance Limited (BFSI), UltraTech Cement (Infrastructure), Birla Tilestix(Tile Adhesives), and Red Bull (Energy Drink). These additions highlight the growing appeal of PKL among major brands, with more partnerships … Read more

Nimisha Prasad has joined Xiaomi India as Corporate PR Lead

Nimisha Prasad has joined Xiaomi India as Corporate PR Lead after a successful stint at Noise. Based in Gurgaon, she expressed excitement about driving impactful storytelling, brand building, and communications in her new role. With prior experience at Noise, MSL India, Adfactors PR, and Edelman, Prasad brings strong expertise in consumer tech and brand communications.

Flipkart Launches ‘Flipkart Black’ Subscription with Free YouTube Premium and Exclusive Perks

Flipkart has introduced its newest membership offering-Flipkart Black-an upgraded subscription plan aimed at delivering added value across shopping, entertainment, and travel. At an annual price of ₹1,499, Flipkart Black is set to rival Amazon Prime, with a limited-time launch offer of ₹990. One of the standout features of Flipkart Black is a free one-year subscription to YouTube Premium, … Read more

Climaty AI Launches to Pioneer Sustainable Marketing with Agentic AI

Neel Pandya has launched Climaty AI, a global CliMarTech startup that integrates climate responsibility with advanced marketing performance. Headquartered in Dubai, the company is expanding across APAC, GCC, EU, UK, and North America with the mission to become the default climate intelligence layer in media planning. Climaty AI introduces the world’s first end-to-end CliMarTech infrastructure, offering tools far beyond traditional ESG … Read more

Urban Company Introduces Revamp: One‑Day Home Makeovers Now Offered

Urban Company has unveiled Revamp, a bold new sub-brand offering one-day micro home makeovers that blend style, efficiency, and convenience. Rolling out in Mumbai, Delhi‑NCR, Bengaluru, and Hyderabad, Revamp promises to transform living spaces with international-quality design – hassle-free and fast. As announced by Co‑founder and CEO Abhiraj Singh Bhal, Revamp brings over 300 curated looks to customers, featuring elements like premium … Read more

JSW Sports elevated Divyanshu Singh as its new CEO

JSW Sports has elevated Divyanshu Singh as its new CEO, succeeding Mustafa Ghouse who now leads Centre Court Capital but will remain a director at JSW Sports. Singh, who joined the company in 2017, has driven commercial growth across franchises like Bengaluru FC, Delhi Capitals, and Haryana Steelers, while also scaling the Inspire Institute of … Read more