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India Today Group is Digital News Leader of India: Comscore, July 2025

• Logs 295 Million Unique Visitors • Pulls ahead of Network18 & Times Internet India Today Group has emerged as the No. 1 digital news network in India, according to the latest Comscore rankings (July 2025) (1). In the News/Information category, the Group recorded a Total Digital Population (TDP) of 295million unique visitors, the highest among all publishers. This places India Today Group ahead … Read more

BhaoBhao: Redefining At‑Home Pet Grooming with Care and Convenience

A Stress-Free Experience for Pets and Their Parents Pet owners know the drill all too well-convincing a reluctant furry friend to journey to a salon, dealing with the anxiety it causes, and cleaning up the mess afterward. Enter BhaoBhao, a Mumbai-based startup that flips this inconvenient scenario on its head. Offering premium in‑home grooming services for beloved dogs … Read more

Punt Creative Secures Digital Mandate for Piramal Consumer Healthcare’s Leading OTC Brands

The agency will spearhead digital strategy, social engagement, and campaign execution for PCH’s flagship labels. Piramal Consumer Healthcare (PCH) has officially appointed Punt Creative as its digital agency, following a competitive multi-agency pitch. The agency, co-led by Harsh Shah and Rohan Naterwalla, will manage social media, digital campaigns, and content strategy for three of PCH’s marquee brands: Lactocalamine, the i‑range (including i‑pill), and the baby care … Read more

Zee Launches ‘Zee Spotlight’ to Deliver Premium Brand Integration Across GECs and Movie Channels

Hyundai Motor India joins as exclusive launch partner for the high-impact omnichannel advertising platform. Zee Entertainment Enterprises Ltd. (ZEEL), a leading name in content and technology, has introduced ‘Zee Spotlight’under its ‘Z’ RISE initiative-a premium advertising solution designed to amplify brand visibility across its General Entertainment Channels (GECs), movie channels, and OTT platform ZEE5. Zee Spotlight delivers a seamless … Read more

Crocs: From ‘Ugly Shoes’ to a $4 Billion Global Phenomenon

Gen Z’s love for comfort, irony, and personalisation fuels Crocs’ stunning resurgence. Once labelled as “seriously ugly” and ridiculed across fashion circles, Crocs has emerged as one of the most unexpected success stories in global retail. Launched in 2002, the American footwear brand teetered on the edge of bankruptcy by 2009. Fast forward to 2024, Crocs posted … Read more