Urban Jungle Bags has rolled out a quirky new digital campaign featuring comedian Samay Raina and YouTuber Ashish Chanchlani, facilitated by Monk Entertainment. The ad takes the shape of a mock podcast, blending casual banter with clever product integration. The reel opens with Raina welcoming Chanchlani, and the conversation drifts from reminiscing about past collaborations to focusing on the … Read more
Bengaluru-based space-tech startup GalaxEye has appointed Mumbai-based creative agency CCS to lead its brand strategy as the company transitions from its early-stage journey to becoming a pioneering force in India’s private space sector. This move follows GalaxEye’s recent $6.5 million funding round aimed at launching its multi-sensor satellite imaging technology. Suyash Singh, Co-Founder & CEO of GalaxEye, said the … Read more
Genpact, a leading agentic technology solutions company, has announced a global rebrand that signals its strategic pivot toward advanced technologies and autonomous AI-driven solutions. The rebrand was marked by Genpact’s leadership team ringing the opening bell at the New York Stock Exchange, symbolizing the beginning of a new era for the company and its clients. A Bold Shift … Read more
The Body Shop, the British ethical beauty brand, has unveiled its ‘Spark A Change 3.0’ initiative for Diwali 2025 with a heartfelt campaign film starring Saachi Bindra and Saiee M. Manjrekar. The film explores themes of empathy, belonging, and intergenerational connection, showing how small acts of kindness can transform the festive season into a celebration of inclusion. https://www.instagram.com/reel/DONiNm8iVLP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the … Read more
super.money, the Flipkart-backed UPI platform, has rolled out a new digital ad film featuring legendary cricketer Jonty Rhodes as its ‘Cashback Catcher’. Known for his lightning-fast reflexes and on-field acrobatics, Jonty perfectly embodies the modern consumer-quick, alert, and determined to get value from every spend. The campaign is built on a simple insight: today’s consumers … Read more
Birla Tyres has announced its partnership with the DP World Asia Cup 2025 as the tournament’s Official Tyre Partner, reinforcing its association with one of cricket’s most celebrated events and enhancing its visibility across international and domestic markets. Celebrating Performance & Endurance The DP World Asia Cup, a premier continental tournament that unites millions of cricket fans, provides Birla … Read more
Thermocool Home Appliances has announced Bollywood star Saif Ali Khan as the brand ambassador for its cooling products portfolio, marking a significant step in strengthening its brand presence and reinforcing its commitment to delivering comfort, performance, and style to modern Indian households. Strengthening Brand Connect As the face of Thermocool’s desert air coolers, room coolers, and portable cooling solutions, Saif Ali Khan … Read more
‘AD’, the contemporary ready-to-wear brand from the House of Arvind, has announced the appointment of Raghav Juyal – actor, dancer, and youth icon – as its new brand ambassador. Known for his individuality, charm, and distinctive style, Raghav perfectly represents the brand’s ethos of comfortable, breathable, and stylish everyday fashion designed for today’s generation. Brand & Leadership Perspective Commenting on the … Read more
JioSaavn, one of India’s leading audio streaming platforms with over 100 million monthly active users, has reiterated its mission to make premium audio content accessible at affordable prices. The platform continues to offer ad-free streaming, offline downloads, curated playlists, personalized recommendations, exclusive content, and high-quality audio – all at price points designed to ensure inclusivity and maximum value for … Read more
Balaji Telefilms Limited has unveiled Kutingg, its new family-first digital entertainment app, marking the next chapter in the company’s digital evolution. Designed as a platform where the entire household can engage with stories, Kutingg is set to go live on September 11 and aims to reshape content consumption for India’s rapidly growing OTT audience. A Multi-Genre Content Destination Kutingg offers … Read more
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