Kotak Mahindra Group has entrusted its media mandate to dentsu X India following a competitive multi-agency pitch. The account will be serviced from dentsu X’s Mumbai office. A Comprehensive Media Partnership Under this partnership, dentsu X – part of the dentsu India network and known for crafting experiences beyond traditional media – will lead integrated media strategy for Kotak Mahindra Group. … Read more
ZEE Entertainment Enterprises Ltd. (‘Z’) has been awarded the Influencer and Social Media Marketing mandate by the Madhya Pradesh Tourism Board. The announcement was made at the two-day Regional Tourism Conclave for the Gwalior and Chambal Region (August 29–30, 2025), in the presence of: Year-Long Mandate to Amplify Tourism Under this year-long partnership, ‘Z’ will leverage its digital expertise and flagship Dilfluencer initiative to … Read more
Wipro Consumer Care and Lighting, under its flagship home care brand MaxKleen, has announced the launch of its latest innovation – MaxKleen 2-in-1 Floor Cleaner. The scientifically formulated product not only removes tough dirt and grime but also repels insects, setting a new benchmark for home hygiene in India. A Game-Changing Dual-Action Solution Unlike conventional floor cleaners … Read more
Sony Sports Network has announced its comprehensive broadcast coverage of the Asia Cup 2025, which kicks off on September 9 in the United Arab Emirates. The 17th edition of the tournament will see eight teams – India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman, and Hong Kong – battle for continental supremacy, setting the stage ahead of the ICC Men’s T20 World … Read more
Wondrlab, the platform-first martech network, has announced the launch of Opportune Europe, marking a major milestone in its global expansion journey. Following the acquisition of Polish agency WebTalk in 2024, this move strengthens Wondrlab’s presence in Central and Eastern Europe (CEE) and introduces its proven Indian innovation to international markets. Taking Opportune Global Opportune, Wondrlab’s advanced influencer marketing platform acquired … Read more
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